Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Nat Geo WILD’s recent campaign for their annual SharkFest, the network’s counter-programming competitor to Discovery Channel’s Shark Week, is gaining attention with their recently released promo featuring Olympic swimmer Ryan Lochte. The funny, self-deprecating promo was directed by Jordan Brady of Superlounge, and embraces the network’s “second best” attitude. Following the news that Michael Phelps […]

MassiveMusic help Samsung launch their voice assistant Bixby across Galaxy devices in the US

MassiveMusic help Samsung launch their voice assistant Bixby across Galaxy devices in the US

International music agency MassiveMusic has worked in close collaboration with its voice sourcing and casting arm, MassiveVoices, to find the voice of Bixby, Samsung’s personal voice assistant. The voice assistant, which is now publicly available in the US, is an intelligent interface that creates a simpler, easier way to interact with Samsung devices and is […]

Young & Laramore launch first ad campaign for Trane

Young & Laramore launch first ad campaign for Trane

Independent creative agency Young & Laramore have launched their first ad campaign for Trane, an Ingersoll Rand residential heating and air conditioning brand, since winning the account in December 2016. Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, […]

Ecrebo appoints Mike Grimes as their US President

Ecrebo appoints Mike Grimes as their US President

Ecrebo, the point of sale marketing specialist, announced it has appointed Mike Grimes as their US President. Bringing more than 25 years’ experience in growth-stage organisations focused on retail solutions, Grimes will be responsible for accelerating Ecrebo’s operations in North America to grow and support its customer base in the US. Earlier in 2017, Ecrebo received £12 million […]

Forcepoint Expands Brand Campaign to Emphasize the Human Side of Cybersecurity

Forcepoint Expands Brand Campaign to Emphasize the Human Side of Cybersecurity

One of the global cybersecurity leader Forcepoint, announced the launch of a new brand campaign that brings to life the company’s innovative market positioning: Protecting the Human Point. The new brand campaign’s central theme of “protecting the human point” reflects the shift in the current security paradigm, which is largely technology-oriented, to focus on people […]

Head & Shoulders enables you to be ‘Scalp Brave’

Head & Shoulders enables you to be ‘Scalp Brave’

Head & Shoulders and Saatchi & Saatchi London have unveiled their latest campaign: ‘Scalp Brave’. The campaign aims to empower people to be bold, brave and celebrate the confidence that Head & Shoulders gives. The campaign represents a move away from previous campaigns, with the central idea revealing a different perspective on what a healthy […]

Blu unveils ‘independent spirits’ in global campaign

Blu unveils ‘independent spirits’ in global campaign

Blu, the e-cigarette maker, has launched its first global brand campaign since appointing The Corner to its ad account earlier in 2016. The Corner has created a range of ads featuring five characters – a motorcyclist, a comedian, a drag queen, a model and a pilot – who represent independent spirits carving their own path […]

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