Every Super Bowl Ad was a Tide Ad According to David Harbour and Saatchi & Saatchi New York

Every Super Bowl Ad was a Tide Ad According to David Harbour and Saatchi & Saatchi New York

 Procter & Gamble-owned Tide, in partnership with Saatchi & Saatchi New York, hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being […]

Intuit Introduces Animated Short Film to Launch First Corporate Brand Campaign

Intuit Introduces Animated Short Film to Launch First Corporate Brand Campaign

 Intuit Inc., maker of TurboTax, QuickBooks, Mint and Turbo, debuted its first-ever corporate brand campaign in the company’s 35-year history. The heart of the campaign is centred around a four-minute, animated short film that showcases how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves. The film […]

Hyundai surprises drivers with emotional meeting in Super Bowl LII ad by INNOCEAN Worldwide

Hyundai surprises drivers with emotional meeting in Super Bowl LII ad by INNOCEAN Worldwide

 For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal […]

Publitek opens US office headed by Kerry McClenahan

Publitek opens US office headed by Kerry McClenahan

Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]

Indiana Farm Bureau Insurance return to the Super Bowl with new ‘Old You/Now You’ campaign

Indiana Farm Bureau Insurance return to the Super Bowl with new ‘Old You/Now You’ campaign

Indiana Farm Bureau Insurance and advertising agency Young & Laramore will debut the insurance company’s latest campaign, “Old You/Now You,” during 2018’s Super Bowl. Building on past Super Bowl success, the new creative is the latest iteration of the IFBI’s “Stop Knocking on Wood,” campaign that Super Bowl fans have come to love, now in […]

New production company Majority launches, featuring an all-women director roster

New production company Majority launches, featuring an all-women director roster

Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based MAJORITY, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to […]

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