Leading Influencer Marketing Agencies Announce the First Ever Influencer Marketing Trade Association

Leading Influencer Marketing Agencies Announce the First Ever Influencer Marketing Trade Association

A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best practices for marketers […]

Burns Group supports URSA in launching new brand identity

Burns Group supports URSA in launching new brand identity

After four months of collaboration with the help of their agency partner, Burns Group, geospatial intelligence portal URSA unveiled its refreshed brand identity and website. Looking for a new identity to help the company communicate its complex offerings in a digestible way to key audiences and stakeholders, URSA tapped BGIN, the branding and design accelerator […]

Versus launches new “Art of Allergies” campaign for Zyrtec

Versus launches new “Art of Allergies” campaign for Zyrtec

To support the launch of the Zyrtec Allergycast app on Google Assistant, Versus and Society created “Art of Allergies,” a social-focused spot that is part of the broader Allergycast campaign. The Zyrtec Allergycast app gives real-time allergy information, including pollen count, local weather and predominant allergens found in the area, simply by asking Google Assistant […]

China on course to overtake USA as world’s leading source of foreign trademark applications by 2020

China on course to overtake USA as world’s leading source of foreign trademark applications by 2020

China is on course to overtake the USA as the world’s leading source of foreign trademark applications by 2020 according to new research released by CompuMark, the industry leader in trademark research and protection solutions. Trademark-filing trends are a powerful indicator of economic activity. In the past two years alone, the number of Chinese trademark […]

Marcus Thomas wants travellers to ‘Start Coasting’ in new campaign for Lake Erie Shores & Islands

Marcus Thomas wants travellers to ‘Start Coasting’ in new campaign for Lake Erie Shores & Islands

Lake Erie Shores & Islands and creative agency Marcus Thomas, have created a new campaign titled “Start Coasting,” to promote tourism to the vacation region. Each spot focuses on a singular, peaceful moment, and concludes with drone footage to provide a bird’s-eye view of the region, emphasising that an authentic coastal experience awaits, perhaps somewhat […]

Spicefire aims for growth with appointment of Chris Wallen as Brand Director

Spicefire aims for growth with appointment of Chris Wallen as Brand Director

Brand innovation agency Spicefire has announced the appointment of Chris Wallen as Brand Director, based at Spicefire’s Cincinnati office. In his new role, Chris will lead and grow strategic client relationships, pitch new business and help foster an innovative environment for people and ideas to thrive. During his six years in the design industry, Chris […]

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

 FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]

Ford to launch self-driving car network “at scale” by 2021

Ford to launch self-driving car network “at scale” by 2021

Ford has its sights set on operating its own self-driving car network “at scale” by 2021, opting to run its own service as opposed to selling its technology to a transportation platform. The automaker is already testing a service with Domino’s and Postmates in Miami, which sees consumers offered a discount if they are happy […]

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