FOX Entertainment Launches Bold New Brand Evolution Created by Trollbäck+Company

FOX Entertainment Launches Bold New Brand Evolution Created by Trollbäck+Company

As part of its growth strategy and to kick off the 2019-20 television season, FOX Entertainment unveiled a brand evolution during the 71st Emmy Awards. In the midst of a fast-changing industry, the brand’s new cross-platform identity created by branding and design studio Trollbäck+Company challenges traditional network models and reflects FOX’s legacy as a daring, […]

Snipes and Hip Hop star Meek Mill give the dirt bikers of Philadelphia their moment in the spotlight

Snipes and Hip Hop star Meek Mill give the dirt bikers of Philadelphia their moment in the spotlight

International production company HAMLET launched an online brand film for sportwear fashion brand, Snipes. Created by fashion agency Meet Herbert, and directed by highly acclaimed photographer/director Pascal Kerouche, ‘You Can’t Stop Us’ features hip hop sensation Meek Mill who also narrates the spot.  Shot in Philadelphia, the film captures the upbeat atmosphere of Meek Mill […]

BCG acquires AllofUs to expand their design capabilities

BCG acquires AllofUs to expand their design capabilities

Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced that it has acquired AllofUs, a leading design consultancy based in London. The acquisition will broaden and deepen BCG’s overall digital offerings and strengthen its design capabilities in particular. “We continue to expand our digital service offerings to deliver clients’ ambitious transformation […]

New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

Santander Bank have unveiled their new campaign in the US, created by global creative agency Arnold Worldwide. Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ with two new spots, ‘Pony’ and ‘Butter,’ these spots are rooted in findings that people are complacent with their banks because they actually expect to be slighted.  “Banking with Santander […]

Formula 1 partners with Complex to launch new content series, The Pit, hosted by A$AP Ferg

Formula 1 partners with Complex to launch new content series, The Pit, hosted by A$AP Ferg

Formula 1 has announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg. ‘The Pit’ premieres Friday, October 4th on Complex.com with weekly episodes airing until the US Grand Prix on November […]

Brandpie ensures Los Angeles Chamber Orchestra hits the right note with brand refresh

Brandpie ensures Los Angeles Chamber Orchestra hits the right note with brand refresh

Los Angeles Chamber Orchestra (LACO) announced the launch of its new brand positioning, purpose and visual identity, conceived and created by independent strategic brand consultancy Brandpie. LACO’s core positioning – “the invigorating power of classical music” – seeks to modernise the orchestra and appeal to a new generation of music fans, spark curiosity in the […]

Director Nick Spooner’s Circle K Campaign Will Have You Speaking Fleet

Director Nick Spooner’s Circle K Campaign Will Have You Speaking Fleet

While Nick Spooner was filming six new spots for Circle K, attention to detail and the room for improvisation were paramount. The three :30s and three :15s feature Circle K employees having one-on-ones with tradespeople – a plumber, an exterminator and an electrician – in an exaggerated display of their own niche-specific jargon.  A true collaboration […]

IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year. The campaign utilizes television, print, digital, […]