Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the summer […]

Usain Bolt Celebrated as #ARunningLegend by Virgin Media

Usain Bolt Celebrated as #ARunningLegend by Virgin Media

As Usain Bolt prepared to run his last ever 100m race, CURB, CSM Live’s creative technology and innovation specialists, delivered state-of-the-art projections for Virgin Media. To pay homage to the fastest man on the planet, Virgin Media, via CURB, beamed Bolt onto the streets of London for a virtual victory lap to celebrate his incredible […]

Celcom bolts non-stop with Usain!

Celcom bolts non-stop with Usain!

After successfully using Usain Bolt to introduce Celcom’s fast 4G LTE network back in 2013, advertising agency M&C Saatchi has decided to continue its collaboration with the world’s fastest man to launch the telco’s new “Non-Stop Internet” network. The 360-campaign kicked off with a TV commercial three weeks ago that featured a baton being passed […]