-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-
Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]
A team of global creatives have teamed up to launch a series of inclusive Valentine’s Day cards to challenge the lack of LGBTQ+ representation in greeting cards. Working in collaboration with US-based LGBTQ+ charity GLAAD, the project is the mastermind of The Gate London creatives Beth Grace and Hannah Cunningham, and features 16 unique designs […]
Royal Mail unveils its ‘Valentine’s postbox’ in the most romantic village in the UK, Lover. The postbox is decked out in romantic designs, including Cupid’s bow and arrow. It will be decorated during February for lovers to visit and send post from. A small village in Wiltshire, Lover is close to the county border […]
The client Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for 2019’s Valentine’s Day, Stendahls created Timber – a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between […]
14th February is a day which has become synonymous with a sea of red roses up and down the country, extravagant proposals and pledges of undying affection. However, according to new research from Walnut Unlimited, this love affair is now officially over. According to the research, which questioned 2,053 people over the age of 18 from across Great Britain, 64% will […]
Creative digital agency, Waste, are advertising for a new squeeze in an unusual way this Valentine’s Day, stating they are looking for a “fearless partner” with badly photocopied, tearable posters. The agency, known for their work for clients such as Supercell, Nintendo, Warner Bros, British Gas and Camelot, targeted potential new clients with individual analogue […]
Customer agency LIDA, part of the M&C Saatchi Group, has revealed a range of 40 modern Valentine’s cards that it believes fills a gap in a market dominated by old-fashioned romantic clichés. LIDA has developed the inclusive, contemporary range of cards to appeal to a diverse range of audiences. With a bold typographical style, the […]
In its first departure into seasonal products and swiftly following the successful rebrand of its Own Label food collection, Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village. Building on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village […]
Moonpig’s new TV campaign shows how its giant Valentine’s cards are the best way to tell someone how much you love them. The TV campaign, created by Quiet Storm, shows a young man on a bus holding a huge and rather cumbersome pink heart. When he gets to his girlfriend’s house, we see the heart is […]
DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
