Rich tapestry of East Village inspires Vault49’s graffiti art piece in Target’s latest New York store

Rich tapestry of East Village inspires Vault49’s graffiti art piece in Target’s latest New York store

Ideas led design agency Vault49 reveals a stunning and colourful graffiti mural within the latest Target store to open in New York, created and hand painted to celebrate the East Village community and its rich history, which includes a melting pot of punk rock music, anti-establishment movements and diverse cultures. Target asked Vault49 to design […]

Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49

Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49

Brand design agency Vault49 unveils its design for limited edition Baileys Strawberries & Cream just in time for Valentine’s Day. The New York agency used a design approach that married the indulgent flavour semiotics of strawberries and cream with widely loved seasonal cues of spring, bringing Baileys to the front of the shelf this season. […]