Video is fastest growing Ad Format

Video is fastest growing Ad Format

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]

Four in every five car buyers open to using video to support purchase

Four in every five car buyers open to using video to support purchase

The scale of the car-buying audience who is open to using video to support their purchase decisions now represents 80% of in-market consumers, according to the latest research from automotive video expert, CitNOW. The move towards a remote but personalised car-buying experience, powered by video technology, is now being fuelled by this consumer appetite. In […]

Getting a Feel for Haptics Technology with Immersion’s Josh Stivers

Getting a Feel for Haptics Technology with Immersion’s Josh Stivers

Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019. We caught up with Josh Stivers, Director of Product Management […]

Adyoulike Launches “Native Creative 2.0” In-Feed Ad Formats

Adyoulike Launches “Native Creative 2.0” In-Feed Ad Formats

In-feed native advertising platform Adyoulike announced the launch of its Native Creative 2.0 formats, bringing advertisers and publishers new options for visually-dynamic, interactive ad units that better engage and activate audiences. The new units, which seamlessly integrate in-feed on publisher properties, are available for native mobile and native video advertising as well as for web-based native. […]

Fujitsu launches new global online campaign showing how data is transforming people’s lives

Fujitsu has launched a new global online film targeting business customers showing how it harnesses data to digitally transform people’s lives and businesses. The film, created by mcgarrybowen and Found Studio, aims to reinforce Fujitsu’s position as a world leader in the processing, storage and analysis of Big Data and bring to life the brand’s […]

James Kirkham: Snapchat is now the dominant platform for reportage whether that be funny or chaotic it is always relevant

Once again, the disruption of sports media is paving the way to the changing face of cultural communications. On Tuesday night, West Ham United fans got over excited and ended up throwing bottles at the Manchester United team bus as it arrived at Upton Park. Idiotic and predictable, but not a huge news story. However, […]

Mobile video consumption surges with APAC leading the charge

Mobile video consumption surges with APAC leading the charge

Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]

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