ProSiebenSat.1 Digital CEO and Chairman Christian Dankl joins video startup Precise TV

ProSiebenSat.1 Digital CEO and Chairman Christian Dankl joins video startup Precise TV

ProSiebenSat.1 Digital GmbH CEO and chairman, Studio71 Board Member and former Disney/Maker Studios Executive Christian Dankl has joined Precise TV as its chairman with a remit to oversee global expansion and product development. The move sees Dankl leave Germany’s largest broadcaster group, where he was responsible for running and monetising its TV OTT and web […]

OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

OMD EMEA Managing Partner Joseph Woollen has left the Omnicom agency to become President EMEA at Precise TV, a fast-growing social video advertising company that guarantees brand safe advertising on YouTube powered by their relevant advertising platform on YouTube. In Woollen’s five years at OMD where he reported into EMEA President Nikki Mendonça before she […]

Vice reboots luxury fashion and travel video brand Amuse

Vice reboots luxury fashion and travel video brand Amuse

Vice has given Amuse, its luxury travel platform, another lease on life with a whole new video series. The rebooted brand is positioning itself to win the affections of the ‘global explorer’ with content themed on “adventure, adrenaline and antidote”. It comes after it was first let loose in 2015. Continuing the A-theme, content will […]

Integral Ad Science Media Quality Report: Video ad engagement rises in the UK

Integral Ad Science Media Quality Report: Video ad engagement rises in the UK

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]

YouAppi’s CMO Mobile Marketing Guide Reveals Significant Increase in Video Investment for 2018

YouAppi’s CMO Mobile Marketing Guide Reveals Significant Increase in Video Investment for 2018

YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]

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