Nucco Brain teams with COLORWAVE to release ‘So Called’: an interactive music video and endless runner game

Nucco Brain teams with COLORWAVE to release ‘So Called’: an interactive music video and endless runner game

Storytelling studio Nucco Brain has collaborated with German indie rock outfit COLORWAVE to create a fully playable interactive music video for their new single ‘So Called’, set in a surreal post-apocalyptic world. ‘So Called’ is a manifestation of Nucco Brain’s passion for pushing the boundaries of innovation and technology; created not for branding or marketing […]

57% of UK consumers would stop watching Netflix if ads were introduced, say AudienceProject

57% of UK consumers would stop watching Netflix if ads were introduced, say AudienceProject

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]

GroupM State of Video report considers key video trends affecting advertisers

GroupM State of Video report considers key video trends affecting advertisers

GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]

ProSiebenSat.1 Digital CEO and Chairman Christian Dankl joins video startup Precise TV

ProSiebenSat.1 Digital CEO and Chairman Christian Dankl joins video startup Precise TV

ProSiebenSat.1 Digital GmbH CEO and chairman, Studio71 Board Member and former Disney/Maker Studios Executive Christian Dankl has joined Precise TV as its chairman with a remit to oversee global expansion and product development. The move sees Dankl leave Germany’s largest broadcaster group, where he was responsible for running and monetising its TV OTT and web […]

OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

OMD EMEA Managing Partner Joseph Woollen has left the Omnicom agency to become President EMEA at Precise TV, a fast-growing social video advertising company that guarantees brand safe advertising on YouTube powered by their relevant advertising platform on YouTube. In Woollen’s five years at OMD where he reported into EMEA President Nikki Mendonça before she […]

Vice reboots luxury fashion and travel video brand Amuse

Vice reboots luxury fashion and travel video brand Amuse

Vice has given Amuse, its luxury travel platform, another lease on life with a whole new video series. The rebooted brand is positioning itself to win the affections of the ‘global explorer’ with content themed on “adventure, adrenaline and antidote”. It comes after it was first let loose in 2015. Continuing the A-theme, content will […]

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