New online platform recommends travel hotspots, curated by social media post

New online platform recommends travel hotspots, curated by social media post

Virgin Holidays launches the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist. As the popularity of guidebooks wanes and social media […]

Virgin Holidays and Virgin Atlantic to fly the rainbow flag across the Atlantic with first ever “Pride Flight” campaign

Virgin Holidays and Virgin Atlantic to fly the rainbow flag across the Atlantic with first ever “Pride Flight” campaign

 Virgin Holidays and Virgin Atlantic have released a content-led campaign to announce the UK’s first-ever “Pride Flight” between London and New York City in June 2019 timed to commemorate the 50th anniversary of New York City’s Stonewall Uprising, widely regarded as a pivotal moment in LGBTQ history. The campaign sees Virgin add a healthy […]

Virgin Holidays and Virgin Atlantic set to soar with multi-million pound brand refresh

Virgin Holidays and Virgin Atlantic set to soar with multi-million pound brand refresh

 Virgin is preparing to come back with a bang this September with the launch of two multimillion pound brand campaigns from Virgin Holidays and Virgin Atlantic. Creative work for both businesses was consolidated under AMV BBDO in March to deliver greater synergy and improve efficiencies between the two businesses – whilst retaining a distinctive […]

AI tech delivers millions in revenue for Virgin Holidays

AI tech delivers millions in revenue for Virgin Holidays

Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]

RPM promotes Tim Jones to Creative Director

RPM promotes Tim Jones to Creative Director

Creative marketing agency RPM has announced the promotion of Tim Jones to the role of Creative Director. Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s […]

M&C Saatchi entices people to Dream Bigger with new Virgin Holidays Campaign

M&C Saatchi entices people to Dream Bigger with new Virgin Holidays Campaign

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/12/NSA-VHDB077-030_ProRes.mov[/KGVID] M&C Saatchi has created a new campaign for Virgin Holidays, showcasing the range of worldwide holidays on offer in its January sale. The campaign, entitled Dream Bigger, launches on Boxing Day and will run on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that […]

Virgin Holidays and RPM encourage customers to #PackMoreMojo

Virgin Holidays and RPM encourage customers to #PackMoreMojo

Creative marketing agency, RPM and Virgin Holidays are launching an experiential campaign August 15 for the travel giant to showcase their Caribbean holidays. The interactive experience will encourage customers to #PackMoreMojo! The campaign, which launches this Saturday August 15th, will take place in shopping centres across the country. There will be five weekends full of […]