Kallaway win brief to launch Jeff Wayne’s The War of the Worlds: The Immersive Experience

Kallaway win brief to launch Jeff Wayne’s The War of the Worlds: The Immersive Experience

Multi award-winning, VR-led entertainment business dotdotdot has appointed Kallaway to launch its new production; Jeff Wayne’s Musical Version of ‘The War of the Worlds’: The Immersive Experience which will open on 31 May 2019. dotdotdot audiences are taken to another world through immersive theatre, virtual reality, holograms and other state-of-the-art technology. SOMNAI, dotdotdot’s first production, attracted over 20,000 customers over just four months. […]

Travelling from home with KLM’s new VR experience

Travelling from home with KLM’s new VR experience

Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]

Imagination works with the University of Cambridge, Lume brings scientific data to life

Imagination works with the University of Cambridge, Lume brings scientific data to life

 Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]

WaterAid uses VR to transport supporters round the world

WaterAid uses VR to transport supporters round the world

 WaterAid has launched a new Virtual Reality (VR) film, which has used the increasing accessibility of 360 filming technology to improve its authenticity and bring supporters closer to the charity’s work around the world. Everyday WaterAid was created as an educational tool to provide a flavour of some of the 28 countries WaterAid works […]

Elmwood opens ‘Playroom’: a digital brand experience hub powered by Framework Creative

Elmwood opens ‘Playroom’: a digital brand experience hub powered by Framework Creative

Elmwood, the world’s most effective brand design consultancy, has opened Playroom, a digital experience hub powered by its recently acquired digital design agency, Framework Creative. Playroom is based at Elmwood’s London studio and showcases the latest application of simulation technologies, including augmented reality (AR) and virtual reality (VR). With adoption of AR and VR set […]

Oculus mark the release of Oculus Go with new ‘Open Your Eyes’ campaign

Oculus mark the release of Oculus Go with new ‘Open Your Eyes’ campaign

 Oculus is launching a brand new “Open Your Eyes” creative campaign, in conjunction with the release of their first ever wireless headset, Oculus Go. “When people think about virtual reality they often think of a complex, niche technology designed exclusively for gaming. But Oculus believes everyone is passionate about something – gamers and non-gamers […]

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