Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]
DesignStudio has partnered with parent company Zepz to create a new brand identity for its global remittance brand, Sendwave, that reflects Sendwave’s mission and supports the company in its next phase of growth. Founded in 2014, Sendwave is a digital platform offering money transfers from countries in North America and Europe to those in Africa, […]
Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]
For serial entrepreneur Marc Lore’s ambitious Wonder project, the agency created the new branding that was implemented across consumer touch points. Creative agency Mrs&Mr has designed the branding system for Wonder, a food startup that is pioneering a new category of “fast-fine” dining. Wonder features some of the world’s best chefs, including Bobby Flay, José Andrés, Nancy Silverton, […]
The New York Botanical Garden (NYBG) today unveils its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. An updated brand strategy, visual and verbal identity pave the way for a new chapter for NYBG, celebrating a closer alignment between the physical, local experience of visiting the Bronx-based […]
With an ambition to redefine beauty, IsaDora has presented a new brand platform, visual identity and packaging design created together with the Scandinavian consumer branding agency Everland. Inspired by its 40-year-old heritage, it brings to market what few others can do: Swedish genuineness. Few brands have thrived beyond a decade in an industry notoriously obsessed […]
Founded in 2019 by Scott Galloway, Section (formerly Section4) seeks to democratize elite business education with an invigorating curriculum fit for the future. Currently, it’s helping 20,000 students in 97 countries get the business know-how they need to excel. Created as the antidote to formal, impractical business education, Section partners with 150+ enterprise clients to […]
Brand New Galaxy enters 2023 with a new structure and branding Back in 2022, Brand New Galaxy took steps to simplify its structure and consolidate its entities around two key competence pillars, e-commerce and digital. In 2023, BNG brand unification continues as Pathfinder 23, an end-to-end e-commerce solutions agency and Spacecamp, holistic digital agency, while staying […]
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, Joyspun, will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s […]
An integrated campaign across TV, Radio, Digital, Social Print and OOH was created by Creature London with film directed by Em Cole through 1stAveMachine. It also launches Woodland Trust’s new brand positioning and visual identity, also created by Creature London The TV advert is narrated by British Actor Tom Hollander, known for his roles in […]