Adobe Reveals Gen Z are UK’s Biggest Content Consumers, Engaging with over 10 Hours of Online Content a Day

Adobe Reveals Gen Z are UK’s Biggest Content Consumers, Engaging with over 10 Hours of Online Content a Day

Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]

Capgemini report finds that voice assistants will become a dominant mode of consumer interaction in 3 years

Capgemini report finds that voice assistants will become a dominant mode of consumer interaction in 3 years

Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]