Cannes Lions’ Clare Hill picks her best Google ads and campaigns over the last 20 years

Cannes Lions’ Clare Hill picks her best Google ads and campaigns over the last 20 years

To mark Google’s 20th Anniversary recently, we sat down with Clare Hill, VP of Marketing at Cannes Lions International Festival of Creativity, who picked out her picks from the ‘Best Google ads and campaigns over the last 20 years’: Google won the Creative Marketer of the Year 2018 at Cannes Lions because it had distinguished itself through consistently […]

Jam3 brings Biidaaban: First Light film to life with a VR installation in Nathan Phillips Square

Jam3 brings Biidaaban: First Light film to life with a VR installation in Nathan Phillips Square

Toronto-based design and experience agency Jam3 will turn Biidaaban: First Light, a pioneering interactive virtual reality (VR) exploration of Canadian indigenous futurism, into a live installation in Toronto’s Nathan Phillips Square. The week-long Biidaaban event will launch on Tuesday, September 18 and will be free to the public. Biidaaban: First Light premiered at the Tribeca […]

WaterAid uses VR to transport supporters round the world

WaterAid uses VR to transport supporters round the world

 WaterAid has launched a new Virtual Reality (VR) film, which has used the increasing accessibility of 360 filming technology to improve its authenticity and bring supporters closer to the charity’s work around the world. Everyday WaterAid was created as an educational tool to provide a flavour of some of the 28 countries WaterAid works […]

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]

Leading SFX and VR expert Sergio Ochoa joins Satore Studio as creative technologist

Leading SFX and VR expert Sergio Ochoa joins Satore Studio as creative technologist

Multi-disciplinary creative studio Satore Studio has announced the launch of its new venture Satore Tech, with the appointment of creative technologist and SFX and VR expert, Sergio Ochoa as its head. Sergio has a remit to bolster Satore’s focus on research and development, investing a substantial resource into developing new technology-led solutions for clients. The […]

Elmwood opens ‘Playroom’: a digital brand experience hub powered by Framework Creative

Elmwood opens ‘Playroom’: a digital brand experience hub powered by Framework Creative

Elmwood, the world’s most effective brand design consultancy, has opened Playroom, a digital experience hub powered by its recently acquired digital design agency, Framework Creative. Playroom is based at Elmwood’s London studio and showcases the latest application of simulation technologies, including augmented reality (AR) and virtual reality (VR). With adoption of AR and VR set […]

Oculus mark the release of Oculus Go with new ‘Open Your Eyes’ campaign

Oculus mark the release of Oculus Go with new ‘Open Your Eyes’ campaign

 Oculus is launching a brand new “Open Your Eyes” creative campaign, in conjunction with the release of their first ever wireless headset, Oculus Go. “When people think about virtual reality they often think of a complex, niche technology designed exclusively for gaming. But Oculus believes everyone is passionate about something – gamers and non-gamers […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

1 2 3 7