UK consumers biggest spenders on Christmas presents in Europe

UK consumers biggest spenders on Christmas presents in Europe

UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60. This is £50 greater than their nearest European rivals, and even with Brexit looming, 84 percent of those surveyed said it won’t affect spending this Christmas. The new research commissioned by media technology company Oath surveyed 2,000 European […]

SSAFA VR experience fights ‘The Invisible Enemy’ of veterans

SSAFA VR experience fights ‘The Invisible Enemy’ of veterans

SSAFA, the Armed Forces charity has launched a new integrated campaign to help fight isolation in veterans. The charity is calling on the public to join its fight against ‘The Invisible Enemy’ of loneliness and isolation in working-age veterans by helping raise funds for the charity’s personal face-to face support. The integrated campaign includes an […]

BMW teams with Serviceplan to take drivers to Mars for a virtual test drive

BMW teams with Serviceplan to take drivers to Mars for a virtual test drive

“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]

Advrty releases an immersive advertising platform for virtual reality

Advrty releases an immersive advertising platform for virtual reality

Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]

A 5D-experiment by Sweden’s state lottery lets you live like a millionaire

A 5D-experiment by Sweden’s state lottery lets you live like a millionaire

In a new and unique experiment, Sweden’s state lottery, Lotto, takes Virtual Reality a bit further and are letting people check off their bucket lists and try life as a millionaire. The 5D-experiment, devised by POST Agency Stockholm, King and B-reel Films, allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s […]

Happy Finish create the world’s highest VR slide experience for The View from The Shard

Happy Finish create the world’s highest VR slide experience for The View from The Shard

Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel upward in high-speed lifts to The View from The Shard, the building’s premium, open-air Skydeck. Eager to integrate Virtual Reality into the attraction, The View from The Shard turned to Happy Finish to […]

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

In addition to showcasing some of the city’s best tech talent, 2017’s London Tech Week (LTW) provided an important gauge of the state and direction of tech advancement globally, with a focus on emerging technologies and the digital economy. Over the past 12 months we have seen verticals like 5G, AI, Robotics, augmented reality and […]

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