Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry, with a focus on out of home advertising. Based on media channel data in 96 countries and detailed findings from the world’s key ad markets – […]

Gunn Report’s Gunn 100 reveals most awarded agencies of 2017

Gunn Report’s Gunn 100 reveals most awarded agencies of 2017

Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline – and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, […]

Growth predicted to continue as UK ad spend sees new record high in 2017

Growth predicted to continue as UK ad spend sees new record high in 2017

UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published on January 31. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key […]

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key trends in spending patterns by media and geography since 2009, a round-up of 2017, […]

WARC highlights five key marketing challenges for the coming year

WARC highlights five key marketing challenges for the coming year

WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their […]

UK Advertising Delivers Strongest H1 on Record

UK Advertising Delivers Strongest H1 on Record

UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess […]

WARC Reveals Effective MENA Marketing Trends of 2017

WARC Reveals Effective MENA Marketing Trends of 2017

WARC, the global marketing intelligence service, has today released its MENA Strategy Report 2017, an analysis of the region’s most effective marketing trends based on insights from the inaugural WARC Prize for MENA Strategy. Lucy Aitken, Case Study Editor at WARC, comments:”We’ve analysed all the submissions to establish unrivalled insights into how the region’s communication […]

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]