UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]

UK Adspend Hits Record High in H1 2015

UK Adspend Hits Record High in H1 2015

UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. Digital channels continue to be the primary driver of growth, with internet […]