Hair bias is rarely discussed, but it remains a persistent global problem which affects millions. This year alone, families have had to take legal action both in the UK and overseas for the right to have their children attend school with their natural Afro hair. Whether it be the refusal to overturn an American state […]
Following on from the primetime ad break on Channel 4 on September 7, Nationwide, will be joining forces with commercial radio brands, LBC and Heart to continue the #TogetherAgainstHate campaign. Created by Wavemaker, this latest part of the campaign will involve three weeks of activity on LBC and Heart starting September 10. Throughout this […]
Men are being encouraged to take control in a new campaign for Viagra Connect, the erectile dysfunction treatment from Pfizer. The data-driven campaign was created by WM Select, Wavemaker. Pfizer tasked the agency with creating a campaign that normalises ED for men over the age of 40 and introduces Viagra Connect as a way to […]
Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long term goals of significantly reducing the number of people drowning in the UK, Ireland and overseas. This move […]
Time Out, a leading global media and entertainment brand, has launched a major communications partnership with Transport for London (TfL), London’s strategic transport authority, to inspire Londoners and visitors to take more off-peak journeys and make the most of the city. As part of its wider ‘Wonderful World of Off-Peak’ campaign, TfL and the Time […]
Original Source, the renowned PZ Cussons shower gel brand, has adopted a completely new media and content strategy to drive awareness of its fresh foaming shower gel amongst the 18-34 market. Wavemaker, PZ Cusson’s agency, developed unique partnerships with E4, Made in Chelsea and UNILAD, the depth of which is a first for the brand. […]
Anusol launched its first TV ad campaign after appointing MSQ Partners’ The Gate London as its lead global creative agency. The UK’s leading piles treatment brand is part of Church & Dwight’s extensive healthcare portfolio, which MSQ Partners was awarded following a creative pitch process earlier in 2018. The “Bums the word” campaign looks to […]
Wavemaker has won the multi-stage pitch of international fashion group ESPRIT. In competition with a group of other well-known global agency networks, Wavemaker landed the global double-digit million range budget. This means that Wavemaker Germany will continue to lead planning and buying of TV, out of home and print in Germany, and that the agency’s […]
Tim Castree, Global CEO of Wavemaker, announced the promotion of James Edgar to Global Chief Talent Officer. Edgar was previously Head of Talent for Wavemaker’s Market Development team. Commenting on the appointment, Castree said, “Knowing that we have the strength and depth of talent within our company to be able to promote our high performers […]
Wavemaker gathered four inspirational speakers at its office on London’s Southbank on June 5, to talk about the intersection of gender and creativity Art director and photographer Fiona Freund, who has been flown around the globe, sometimes on Concorde, on shoots for many of the world’s biggest media and entertainment brands said that people still […]