WPP Team led by Y&R London launches Pfizer’s Viagra Connect, tackling decades of stigma and stereotype

WPP Team led by Y&R London launches Pfizer’s Viagra Connect, tackling decades of stigma and stereotype

A WPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of Viagra Connect – available for the first time without a prescription from UK pharmacies – to encourage the millions of men suffering […]

Wavemaker Launches The Splash Apprenticeship Scheme to Boost Diversity

Wavemaker Launches The Splash Apprenticeship Scheme to Boost Diversity

Wavemaker, the media, content and tech agency, is launching a progressive apprenticeship programme called The Splash. Building on previous talent innovations including the ‘Live Hire’ initiative, The Splash is designed to encourage greater diversity in entry-level recruitment at Wavemaker. The agency aims to employ 12 apprentices from all backgrounds to each work in one of […]

Wavemaker Supports Female Development with the Launch of New Internal Initiative: Women@Wavemaker

Wavemaker Supports Female Development with the Launch of New Internal Initiative: Women@Wavemaker

Wavemaker announces the launch of its new programme Women@Wavemaker, that will focus on supporting and empowering female employees. Aimed at addressing the many challenges female employees may face in their careers, the initiative, comprising of both men and women, will find ways to support and solve these challenges, delivering solutions that pioneer the future of […]

Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer. Based in New York, Oleg will develop and deploy Wavemaker’s platforms suite globally.  He’ll work closely with GroupM’s global Platforms team and key clients and prospects to connect Wavemaker’s data and products to [m]Platform, turning audience […]

GroupM’s Wavemaker opens for business in the UK

GroupM’s Wavemaker opens for business in the UK

Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business on January 9th in the UK. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, […]

Wavemaker hires Josep Hernandez as global client lead for L’Oréal

Wavemaker hires Josep Hernandez as global client lead for L’Oréal

Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Josep Hernandez as Global Managing Director – L’Oréal. Based in the Wavemaker Paris office, Josep will lead the agency’s relationship with the global L’Oréal clients based in France, ensuring that their strategies and recommendations are fully understood and enabled locally by Wavemaker client […]

Wavemaker Announces Global Chief Client Officer

Wavemaker Announces Global Chief Client Officer

Wavemaker appointed Aaron Smith as Global Chief Client Officer. The announcement was made by Tim Castree, Global CEO, MEC and Wavemaker. Aaron Smith joins on October 2nd and will be based in Chicago. Speaking on the appointment, Tim Castree said, “Aaron has over 20 years of experience in consulting to CMOs and brands. That makes […]

MEC and Maxus will become WAVEMAKER

MEC and Maxus will become WAVEMAKER

The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]