A WPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of Viagra Connect – available for the first time without a prescription from UK pharmacies – to encourage the millions of men suffering […]
Wavemaker, the media, content and tech agency, is launching a progressive apprenticeship programme called The Splash. Building on previous talent innovations including the ‘Live Hire’ initiative, The Splash is designed to encourage greater diversity in entry-level recruitment at Wavemaker. The agency aims to employ 12 apprentices from all backgrounds to each work in one of […]
Wavemaker announces the launch of its new programme Women@Wavemaker, that will focus on supporting and empowering female employees. Aimed at addressing the many challenges female employees may face in their careers, the initiative, comprising of both men and women, will find ways to support and solve these challenges, delivering solutions that pioneer the future of […]
Wavemaker, GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, the award-winning software and technology leader. The appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document. Steve Weeks, Head of US Media Strategy […]
As smart marketers increasingly understand the value of good content, we’ll see continued growth and innovation in the discipline. The CMA recently reported that 64% of UK clients expect to spend more on content in 2018, and we certainly expect a more structured and long-term approach with more clients producing a documented content strategy – […]
Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer. Based in New York, Oleg will develop and deploy Wavemaker’s platforms suite globally. He’ll work closely with GroupM’s global Platforms team and key clients and prospects to connect Wavemaker’s data and products to [m]Platform, turning audience […]
Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business on January 9th in the UK. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, […]
Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Josep Hernandez as Global Managing Director – L’Oréal. Based in the Wavemaker Paris office, Josep will lead the agency’s relationship with the global L’Oréal clients based in France, ensuring that their strategies and recommendations are fully understood and enabled locally by Wavemaker client […]
Wavemaker appointed Aaron Smith as Global Chief Client Officer. The announcement was made by Tim Castree, Global CEO, MEC and Wavemaker. Aaron Smith joins on October 2nd and will be based in Chicago. Speaking on the appointment, Tim Castree said, “Aaron has over 20 years of experience in consulting to CMOs and brands. That makes […]
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]