Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer. Based in New York, Oleg will develop and deploy Wavemaker’s platforms suite globally.  He’ll work closely with GroupM’s global Platforms team and key clients and prospects to connect Wavemaker’s data and products to [m]Platform, turning audience […]

GroupM’s Wavemaker opens for business in the UK

GroupM’s Wavemaker opens for business in the UK

Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business on January 9th in the UK. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, […]

Wavemaker hires Josep Hernandez as global client lead for L’Oréal

Wavemaker hires Josep Hernandez as global client lead for L’Oréal

Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Josep Hernandez as Global Managing Director – L’Oréal. Based in the Wavemaker Paris office, Josep will lead the agency’s relationship with the global L’Oréal clients based in France, ensuring that their strategies and recommendations are fully understood and enabled locally by Wavemaker client […]

Wavemaker Announces Global Chief Client Officer

Wavemaker Announces Global Chief Client Officer

Wavemaker appointed Aaron Smith as Global Chief Client Officer. The announcement was made by Tim Castree, Global CEO, MEC and Wavemaker. Aaron Smith joins on October 2nd and will be based in Chicago. Speaking on the appointment, Tim Castree said, “Aaron has over 20 years of experience in consulting to CMOs and brands. That makes […]

MEC and Maxus will become WAVEMAKER

MEC and Maxus will become WAVEMAKER

The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]

MEC Launches Specialist Content Offer Wavemaker

MEC Launches Specialist Content Offer Wavemaker

MEC launches MEC Wavemaker, its global specialist content offer that brings together content strategy, social, partnerships and experiences, SEO and creative service expertise. MEC Wavemaker creates content based on insights from MEC’s unique purchase journey planning approach MEC Momentum. This looks at a brand’s purchase journey and identifies where content can deliver business impact. MEC […]