New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

 Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor […]

Rihanna and Sephora storm Italy with fully immersive extravaganza

Rihanna and Sephora storm Italy with fully immersive extravaganza

 Following the explosive launch of Fenty Beauty in Madrid, Rihanna treats her fans with yet another unforgettable interactive experience, this time in Milan. In collaboration with Sephora, the brand launch in Italy also celebrates the worldwide release of the Summer Body essentials collection of the superstar’s globally anticipated makeup line. Responsible for orchestrating the […]

Rihanna and Sephora Launch Fenty Beauty with the World’s First Live-Created Fan Film

Rihanna and Sephora Launch Fenty Beauty with the World’s First Live-Created Fan Film

Never shy of breaking the rules, Rihanna launches her globally anticipated makeup line, Fenty Beauty, in collaboration with Sephora, with an explosive experiential action for a new generation of beauty. The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Fenty’s Playground invited Rihanna’s navy […]