Wimbledon hosts its first ever augmented reality exhibition

Wimbledon hosts its first ever augmented reality exhibition

The walk for water that sees millions of women and children across the world taking up to an astonishing 20,000 steps every day to collect water, is being brought to life at Wimbledon this summer in the first ever use of augmented reality at The Championships. The Wimbledon Foundation has partnered with international charity WaterAid […]

Wimbledon Champions Are Reimagined in Botanical Splendour

Wimbledon Champions Are Reimagined in Botanical Splendour

Wimbledon’s new campaign takes a detour from the cheering crowds and strawberries and cream to focus on a quieter but no less iconic aspect of its experience: the gardens. Directed by EspadaySantaCruz, its new advert ‘The Gardens’, reimagines Wimbledon through the eyes of defending champion, Garbiñe Muguruza. The enchanting 60-second film was created by McCann//Craft, […]

Wimbledon launches illustrated OOH Campaign by McCann London, celebrating the idea that “History is There to be Beaten”

Wimbledon launches illustrated OOH Campaign by McCann London, celebrating the idea that “History is There to be Beaten”

Wimbledon have commissioned an illustrated print series to celebrate 2018’s Championships. Created by McCann London, the ads will run on sites in and around the ground for the two-week duration of The Championships. Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a […]

Wimbledon and Space’s ‘Arrivals’ Campaign Take Visitors Through Generations of Sporting History

Wimbledon and Space’s ‘Arrivals’ Campaign Take Visitors Through Generations of Sporting History

The All England Lawn Tennis Club (AELTC) will welcome almost half a million visitors to 2018’s Championships by transporting them on a visual journey through the iconic tournament’s rich history as they make their way to the Grounds. This year’s “Arrivals” campaign, tells a series of inspiring and entertaining stories from its opening in 1877 […]

Häagen-Dazs and Grigor Dimitrov Team for “Let’s Play” Flavour-Battle Inspired Wimbledon Campaign

Häagen-Dazs and Grigor Dimitrov Team for “Let’s Play” Flavour-Battle Inspired Wimbledon Campaign

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of their ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to an epic […]

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]

Three things brands can learn from Wimbledon’s ‘In Pursuit of Greatness’ campaign

Three things brands can learn from Wimbledon’s ‘In Pursuit of Greatness’ campaign

Considering sell-out crowds every year and 2016’s annual profit of £42m, the most famous tennis tournament in the world hardly needs an introduction. But inline with Wimbledon’s 140th anniversary, the All England Lawn Tennis Club (AELTC) have unveiled a new digital strategy to expand their global fan base. Enhancements to their digital platforms and the […]

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