Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help of its agency partner, Decoded Advertising. Building on the momentum created since the initial launch of the platform last year and data/insights gathered from millennial women, “Phase Two” focuses on female empowerment – highlighting tools and resources to […]
DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital. Inspired by […]
According to the latest UN report 80,000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, that’s 137 women killed worldwide every day. A growth of 11% in just 6 […]
Disruptive new fintech start-up Rainchq, has officially launched to the general public and is a new concept in financial services, designed exclusively for women. The company aims to tackle the gender investing gap by promoting greater financial inclusion. All rainchq customers will receive access to financial education and events as well as an introduction to […]
This is a passion project for fashion label Stieglitz, a very outspoken brand with really bright, colourful and bold clothing for confident woman. Since ’88 wanted to make a film about choosing to be the person you want to be. That you have to look further and don’t stop when it gets hard. Filmed on […]
Key4Women, a network dedicated to helping entrepreneurial and professional women succeed in business, in partnership with independent agency, Marcus Thomas LLC, launched a social media campaign to coincide with October’s National Women in Small Business month. Marcus Thomas created the campaign concept, #RealLifeBosses, which aims to combat gender bias in the workplace, while celebrating […]
New national digital radio station JACK Radio launches at 12 noon on October 23 and unveils a new world first broadcast radio format. Playing 100% female artists, the station provides a platform for women in music, from the female stars of the past to today’s main artists, along with new and emerging female talent. In […]
Manchester-based digital and creative agency Access has produced a new website for a major UK charity supporting women’s rights and safety. The new Pankhurst Trust website follows the merger of The Pankhurst Centre and Manchester Women’s Aid, which resulted in the creation of the Pankhurst Trust, and it’s the first time the two organisations have had […]
illycaffè, a global leader in the high quality coffee segment, brings its #Thanks4TheCoffee initiative to life to recognise International Coffee Day, as designated by the ICO (International Coffee Organisation) to celebrate coffee throughout the world. Since 2016, illycaffè has marked the day with an initiative called #Thanks4TheCoffee, which strives to forge deeper connections among consumers and those […]