New UM research reveals harmful stereotypes of the working class in UK TV Ads

New UM research reveals harmful stereotypes of the working class in UK TV Ads

Research unveiled on May 8, suggests the advertising and media industries are perpetuating harmful socio-economic stereotypes because they’re too focused on rich and middle-class households. Six out of ten Brits (62%) are concerned that TV ads all too often only portray wealthy homes, while around two-thirds (63%) believe the poor are negatively stereotyped in advertising. […]