Wunderman UK attracts leading global talent to spearhead the Creative Department of the Future strategy

Wunderman UK attracts leading global talent to spearhead the Creative Department of the Future strategy

Wunderman UK, the leading global digital agency and a WPP company, has recruited Lisa Campana as its Director of Design. She will be working closely with Executive Creative Director Abi Ellis to further the business’ vision for the Creative Department of the Future. Campana – a Top 30 Creative Leader – moves from lead roles at global online design business MOO, where she was Head of Design, and on-demand service Blinkbox, where […]

WPP creates new brand experience agency VMLY&R

WPP creates new brand experience agency VMLY&R

WPP announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for […]

GORE-TEX brand celebrates passion with “Tested For Life” campaign

GORE-TEX brand celebrates passion with “Tested For Life” campaign

W.L.Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, launched a global campaign, “Tested for Life.” The campaign will introduce the new GORE-TEX Infinium products range while also showcasing new seasonal items from their GORE-TEX Guaranteed To Keep You Dry products range. For more than four decades […]

Mel Edwards Named Wunderman’s Global CEO

Mel Edwards Named Wunderman’s Global CEO

Wunderman, the leading global digital agency and a WPP company, announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark Read, who was recently named CEO of WPP. As Global CEO, Edwards will oversee 9,200 people across 200 offices in 70 markets and build on Wunderman’s strengths as a leading digital […]

Mark Read appointed as Chief Executive Officer by WPP

Mark Read appointed as Chief Executive Officer by WPP

WPP plc announces the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect. Roberto Quarta, Chairman of WPP, said: “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s wise and effective stewardship of […]

Boots UK launches its first-ever ‘Faceless’ beauty campaign celebrating how beauty makes you feel

Boots UK launches its first-ever ‘Faceless’ beauty campaign celebrating how beauty makes you feel

 Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]

Feud set to deepen between Sorrell and WPP as ousted ad boss wins race for MediaMonks

Feud set to deepen between Sorrell and WPP as ousted ad boss wins race for MediaMonks

The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]

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