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New technology service from Maxus makes marketing as easy as Pie

New technology service from Maxus makes marketing as easy as Pie

Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]

Sweden Creates the World’s First Telephone Number For the Country

Sweden Creates the World’s First Telephone Number For the Country

In celebration of the 250th anniversary of the abolishment of censorship, Sweden, with the aid of the Swedish Tourist Association, will become the first nation to have its very own phone number and offer everyone the opportunity to learn more about the country by speaking directly to local Swedes. The Swedish Number is now open […]

Mindshare Named Agency Network of the Year

Mindshare Named Agency Network of the Year

Mindshare, the global media agency network that is part of WPP, has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016. The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies on the night: Best […]

Tamara Ingram appointed J Walter Thompson global CEO as Gustavo Martinez quits

Tamara Ingram appointed J Walter Thompson global CEO as Gustavo Martinez quits

Following recent events, Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, who has resigned, with immediate effect. The announcement comes a week after Erin Johnson, the agency’s chief communications officer, filed a lawsuit in Manhattan Federal Court alleging Martinez had […]

Ogilvy & Mather names John Seifert Worldwide CEO

Ogilvy & Mather names John Seifert Worldwide CEO

It has been announced that John Seifert has assumed the post of Worldwide CEO, Ogilvy & Mather effective immediately. Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather will continue in his position until September 1, 2016, at which point Mr. Seifert will become Worldwide Chairman and CEO and Mr. Young will retain a non-executive […]

Y&R names Jaime Mandelbaum new Europe Chief Creative Officer

Y&R names Jaime Mandelbaum new Europe Chief Creative Officer

Y&R Global Chief Creative Officer Tony Granger and Andrew Dimitriou, Y&R’s CEO of Europe, announced the appointment of Jaime Mandelbaum as Chief Creative Officer of Europe. The São Paulo-born creative who has served as Chief Creative Officer of Y&R Central & Eastern Europe since 2013, will now oversee the global ad agency’s creative efforts across […]

Mindshare South Africa appoint Thabang Ramogase as its CEO

Mindshare South Africa appoint Thabang Ramogase as its CEO

Mindshare South Africa, the global media agency network that is part of WPP, has appointed Thabang Ramogase as its CEO. Thabang has over twenty years’ experience working in the marketing industry. He started his career at Merill Lynch, moving to companies such as the SABC, Coca-Cola, and MTN. In 2003 he founded and was the […]

WPP’s GroupM acquires The Exchange Lab

WPP’s GroupM acquires The Exchange Lab

WPP’s GroupM, the world’s leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab is a […]

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