Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]

Feud set to deepen between Sorrell and WPP as ousted ad boss wins race for MediaMonks

Feud set to deepen between Sorrell and WPP as ousted ad boss wins race for MediaMonks

The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

 Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]

Universal Design Studio and Map Project Office join AKQA

Universal Design Studio and Map Project Office join AKQA

Innovation agency AKQA is to form a pioneering alliance with architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office, in a move that redefines the concept of a 21st century design group. To create this collaborative new venture, AKQA, a WPP Company, has acquired a majority stake in Universal […]

MediaCom North and Cheetham Bell JWT strengthen Northern presence by creating Integrated Agency

MediaCom North and Cheetham Bell JWT strengthen Northern presence by creating Integrated Agency

Creative agency Cheetham Bell JWT is to join forces with MediaCom North to create the largest integrated agency offering outside London. The move follows Code Computerlove’s successful integration into MediaCom North Group just over 18 months ago and takes the total workforce across offices in Manchester, Leeds and Birmingham to close to 500 people. MediaCom […]

VML Taps R/GA’s Client Services Director for Head of Client Engagement Role

VML Taps R/GA’s Client Services Director for Head of Client Engagement Role

WPP’s VML London is evolving and expanding with the appointment of R/GA London’s client services director, Marcus Keith, for a newly created head of client engagement role. As head of client engagement, Keith will take responsibility for best practices across the agency’s client roster, including Colgate-Palmolive, PepsiCo, Ford, Nestlé, Bridgestone and the International Olympic Committee. […]

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