Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

 Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]

Universal Design Studio and Map Project Office join AKQA

Universal Design Studio and Map Project Office join AKQA

Innovation agency AKQA is to form a pioneering alliance with architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office, in a move that redefines the concept of a 21st century design group. To create this collaborative new venture, AKQA, a WPP Company, has acquired a majority stake in Universal […]

MediaCom North and Cheetham Bell JWT strengthen Northern presence by creating Integrated Agency

MediaCom North and Cheetham Bell JWT strengthen Northern presence by creating Integrated Agency

Creative agency Cheetham Bell JWT is to join forces with MediaCom North to create the largest integrated agency offering outside London. The move follows Code Computerlove’s successful integration into MediaCom North Group just over 18 months ago and takes the total workforce across offices in Manchester, Leeds and Birmingham to close to 500 people. MediaCom […]

VML Taps R/GA’s Client Services Director for Head of Client Engagement Role

VML Taps R/GA’s Client Services Director for Head of Client Engagement Role

WPP’s VML London is evolving and expanding with the appointment of R/GA London’s client services director, Marcus Keith, for a newly created head of client engagement role. As head of client engagement, Keith will take responsibility for best practices across the agency’s client roster, including Colgate-Palmolive, PepsiCo, Ford, Nestlé, Bridgestone and the International Olympic Committee. […]

WPP CEO Sir Martin Sorrell Steps Down

WPP CEO Sir Martin Sorrell Steps Down

Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott, WPP Corporate Development Director and Chief Operating Officer, Europe, have […]

Agency veterans Paul Miser and Marie Berry launch Chinatown Bureau

Agency veterans Paul Miser and Marie Berry launch Chinatown Bureau

Agency veterans Paul Miser and Marie Berry launch Chinatown Bureau, a digital product studio and consultancy determined to transform the creative industry. The studio builds tools and invests in technology to make the creative business accessible to anyone. It is rooted in product roadmapping at scale to solve challenges they have experienced while working in the advertising industry […]

WPP Confirms Investigation Into Sir Martin Sorrell

WPP Confirms Investigation Into Sir Martin Sorrell

Holding company WPP has confirmed an independent investigation into CEO Sir Martin Sorrell. In a statement released by the board last night read: “The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is […]

Tencent holds firm as China’s most valuable brand, according to WPP and Kantar Millward Brown

Tencent holds firm as China’s most valuable brand, according to WPP and Kantar Millward Brown

Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]

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