Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]

WPP forms new creative, data and technology agency Wunderman Thompson

WPP forms new creative, data and technology agency Wunderman Thompson

WPP announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as a provider of end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale. Wunderman […]

Wunderman hires Niki Foteinopoulou as lead data scientist

Wunderman hires Niki Foteinopoulou as lead data scientist

Wunderman UK, the leading global digital agency and a WPP company, has hired Niki Foteinopoulou as lead data scientist as it continues to strengthen its award-winning data and analytics team. Niki, who moves over from Publicis Media, will be responsible for implementing machine learning, running advanced Big Data projects and developing new analytical solutions for […]

GroupM State of Video report considers key video trends affecting advertisers

GroupM State of Video report considers key video trends affecting advertisers

GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]

Wunderman UK attracts leading global talent to spearhead the Creative Department of the Future strategy

Wunderman UK attracts leading global talent to spearhead the Creative Department of the Future strategy

Wunderman UK, the leading global digital agency and a WPP company, has recruited Lisa Campana as its Director of Design. She will be working closely with Executive Creative Director Abi Ellis to further the business’ vision for the Creative Department of the Future. Campana – a Top 30 Creative Leader – moves from lead roles at global online design business MOO, where she was Head of Design, and on-demand service Blinkbox, where […]

WPP creates new brand experience agency VMLY&R

WPP creates new brand experience agency VMLY&R

WPP announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for […]

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