One of the biggest news out of 2017’s Cannes Lions Festival of Creativity didn’t concern any dazzling campaigns but, rather, Publicis Groupe’s announcement that it would forbid all of its agencies from entering Cannes or any other awards shows next year. Now, WPP, the world’s largest holding group, has continued its threats to follow suit […]
Crownpeak, the Enterprise Digital experience and quality management company, has made Mirum the inaugural member of the newly relaunched Crownpeak Partner Network. Mirum, part of the J. Walter Thompson Company and WPP, is a digital agency with over 2,400 digital savants, storytellers, technologists, makers and relentlessly curious minds. With offices in 24 countries, Mirum has deep […]
Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]
DIS/PLAY is a digital agency that provides innovation, strategy, user experience, design, and technical development solutions to clients. Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY’s clients include ECCO, Amnesty International and Vestas. DIS/PLAY’s Copenhagen and Aarhus studios will become part of AKQA, further building the WPP owned agency’s European presence and capabilities while providing […]
Leading digital agency Wunderman UK, part of the WPP network, has launched Elements of Experience – a new platform that harnesses data and insights to explore and benchmark the world’s best customer experiences across every sector. Elements of Experience is a searchable database of customer experiences, giving marketers access to a comprehensive cross-section of the […]
Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory – a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s global clients with early access to promising startups, a systematic approach for identifying, connecting and partnering with elite entrepreneurial talent […]
Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same. We had a chance to sit […]
Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]
Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]