Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital. Inspired by […]
WPP CEO Mark Read has recently announced a three-year plan for “radical evolution” of the company to deliver improved performance. Following that, two of the group’s own branding agencies, Superunion and Landor have collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the […]
Ogilvy is proud to announce that Piyush Pandey, Chairman of India, has been appointed as the agency’s next Chief Creative Officer, Worldwide effective January 1, 2019. In addition, Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative […]
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]
WPP announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as a provider of end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale. Wunderman […]
Boots UK unveils its Christmas campaign, ‘Get them something that says…you get them’, an idea which brings to life that magical feeling of giving or receiving a gift which really celebrates each person’s uniqueness. The TVC by Ogilvy UK follows the story of a mum and daughter in the build up to Christmas – Clare […]
Wunderman UK, the leading global digital agency and a WPP company, has hired Niki Foteinopoulou as lead data scientist as it continues to strengthen its award-winning data and analytics team. Niki, who moves over from Publicis Media, will be responsible for implementing machine learning, running advanced Big Data projects and developing new analytical solutions for […]
GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Sir Martin Sorrell’s MediaMonks is going head to head with his old company, WPP, in a pitch for Braun’s digital business. MediaMonks, the Dutch-based creative production business, and Possible, the WPP digital shop, are understood to be in the running for the Procter & Gamble razor brand’s account. The geographical scope of the work and […]