Since Y&L helped create the Brizo brand in 2006, the agency has carved out space for them as a forward-thinking brand that acts less like a faucet company and more like a fashion label. This product campaign sets out to further emphasize this reputation while creating awareness and reaching high-end interior designers and architects. Y&L built a surreal campaign that celebrates the unorthodox juxtaposition and leverages the […]
Young & Laramore announced three new clients across the fashion, spirits and sports categories. It has been named agency of record for fashion brand, The Danes NYC; Hotel Tango, a nationally distributed spirits brand based in Indianapolis; and Paddletek, the market leader in pickleball paddle and gear manufacturing. The Danes, a fashion label founded by […]
Young & Laramore (Y&L) announced a new campaign for Cat Footwear called “Born from Bulldozers.” The workwear campaign centres on the idea that only Cat Footwear can claim its heritage from giant Caterpillar machines, and the footwear products are just as tough as the machines they’re derived from. The Cat name, with its iconic yellow machines at […]
When the Indianapolis Museum of Art (IMA) refocused its mission to emphasize “impacting lives through exceptional experiences with art and nature,” it hired Young & Laramore to re-evaluate their overall brand strategy and help it determine how to best reflect and communicate this new mission to the museum’s core audience, as well as a broader […]