Y&R London appoints Sophie Lewis as new chief strategy officer

Y&R London appoints Sophie Lewis as new chief strategy officer

As part of the continued reboot of the agency, Y&R London has appointed Sophie Lewis, currently head of planning at Iris and one of the 2014 winners of the IPA’s Women of Tomorrow competition, as its new chief strategy officer. Sophie will sit on the senior management team, working alongside Paul Lawson (CEO), Jon Burley […]

Y&R London appoints Sunshine’s Katie Lee as Managing Director

Y&R London appoints Sunshine’s Katie Lee as Managing Director

Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new managing director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as CEO in October last year. In her new role Katie will sit on the Exec Management […]

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

The Premier League has launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years. The Premier League is now extending Premier League Primary […]

WPP Team led by Y&R London launches Pfizer’s Viagra Connect, tackling decades of stigma and stereotype

WPP Team led by Y&R London launches Pfizer’s Viagra Connect, tackling decades of stigma and stereotype

A WPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of Viagra Connect – available for the first time without a prescription from UK pharmacies – to encourage the millions of men suffering […]

Y&R London continues to highlight the relevance of Remembrance in new campaign

Y&R London continues to highlight the relevance of Remembrance in new campaign

What went into the making of this year’s #RethinkRemembrance ad? Find out as we peak behind the scenes. https://t.co/sY8heYUWik pic.twitter.com/4FWC2NlqCC — Royal British Legion (@PoppyLegion) November 7, 2017 The Royal British Legion has unveiled a new campaign highlighting the importance of Remembrance and stressing how it is just as important and relevant as it has […]

DVLA Calls Out Car Tax Avoiders in Latest Campaign

DVLA Calls Out Car Tax Avoiders in Latest Campaign

[KGVID]http://marcommnews.com/wp-content/uploads/2017/11/Car-Tax-ad.mp4[/KGVID] DVLA has today unveiled a new campaign reminding motorists to pay their car tax. Those who aren’t paying their car tax are costing the treasury tens of millions per year in lost revenue, which led to Y&R London’s campaign targeting the ‘chancers’ avoiding their car tax and culminating with the strapline ‘tax it or […]