New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]

New Balance Football stands out with ‘Make it to Moscow’ campaign

New Balance Football stands out with ‘Make it to Moscow’ campaign

New Balance Football launched their  ‘Make it to Moscow’ campaign, an entertaining docu-series of content uncovering real football culture in four of Russia’s World Cup host cities. We see the world’s biggest game through the lens of real players and real fans in a series of challenges, interviews and games. The series has been created and produced in collaboration with  ZAK, New Balance Football’s global creative agency along […]

New Balance launches Russian inspired limited edition football and lifestyle collection

New Balance launches Russian inspired limited edition football and lifestyle collection

 On 11th May, New Balance launches the Otruska Pack – its first combined global football and lifestyle footwear and apparel Limited Edition collection. The Otruska concept and kit launch has been created as a collaboration between New Balance and ZAK, New Balance Football’s global creative agency. Striking and unconventional to cut through the noise surrounding the […]

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

On 23rd  April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC.  The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]

ZAK Unveil the ‘Conduction Pack’ to Celebrate the Launch of New Balance Limited Edition Football Boots

ZAK Unveil the ‘Conduction Pack’ to Celebrate the Launch of New Balance Limited Edition Football Boots

A post shared by NBFootball (@nbfootball) on Mar 16, 2018 at 2:01am PDT On 16th March, New Balance launched a global campaign for its latest Limited Edition football boots, the ‘Conduction Pack’. Created in collaboration with ZAK, New Balance Football’s global creative agency, the campaign includes a suite of global campaign assets that will live […]

ZAK launches an attack on Christmas cheese with latest campaign

ZAK launches an attack on Christmas cheese with latest campaign

Independent creative agency ZAK, recently launched its Christmas campaign. The under 30s audience specialists are making a stand against the formulaic feel-good campaigns focusing on festive fluff designed to make people buy more ‘stuff’. Instead, once again they are drawing our attention to the more macro issue of world politics in their own inimitable fashion. With one in four U30 Brits losing their Christmas […]

New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]

ZAK launches SELFHOOD: A global study revealing a new generation rejecting media stereotypes

ZAK launches SELFHOOD: A global study revealing a new generation rejecting  media stereotypes

A new global study called SELFHOOD launched by ZAK (a creative agency specialising in connecting brands to the under 30’s), explores a better way to understand contemporary youth culture and deconstructs why the term millennials is being rejected by youth and marketers. The research draws insight from influential global collaborators across science, publishing and culture, […]