Topdeck Travel the global travel brand has repositioned itself, supported by its first ever campaign created with next generation specialist creative agency ZAK, in a bid to engage and recruit new audiences. For their youth audience, travel is their liberation from normal life. Except it isn’t. Travel is full of fakery and it’s a sea of sameness. […]
New Balance Football launches its latest film, created in partnership with their retained Global creative agency, ZAK. Under the banner #UNREAL, the film tells of the meteoric rise of one of the world’s most prolific goal scorers, Sadio Mané. From his very humble beginnings in Senegal, to moving to France (without his mum’s permission) for European club football; he’s […]
Gin brand BLOOM has launched its new brand campaign created with under 30s specialist creative agency ZAK. Whilst culturally the forward motion of female empowerment and gender equality is accelerating, the drinks category is still left on the shelf with some rather dull and dusty ideas. Until now. The ‘Live Full Bloom’ campaign inspires women to live […]
The Dune Group’s new footwear and accessories brand, Head over Heels has launched its first ever campaign created with under 30s specialist creative agency ZAK. The brand bridges the gap between youth oriented fast fashion players and more established high street retailers, targeting an audience of dynamic, ambitious, style conscious 20-30 year old women who are […]
New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency. ZAK has created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and […]
The Dune Group has appointed ZAK as creative agency for the footwear retailer’s new brand, Head Over Heels. This follows a pitch process run through Creativebrief. ZAK, who specialise in connecting brands to under 30s, has been appointed to introduce the brand to an audience of dynamic, ambitious and style-conscious women, who are done with “fast fash” and are […]
Independent creative agency ZAK launched its Christmas campaign. The under 30s audience specialists have been inspired by their latest White Paper, ‘Decoding Youth Identity in the Social Age’, which identified that 16-24 year old social media users are beta testing their identities, iterating their way through life in a quest for the dopamine hit they experience through […]
What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]
The omnipotence of social media means that brands face a stark challenge to remain relevant to an ever-evolving Generation Z being forced to live BETA test their identity, reveals the findings of a new white paper by leading youth creative agency ZAK. As the first generation to truly come of age during the social […]
New Balance Football launched their ‘Make it to Moscow’ campaign, an entertaining docu-series of content uncovering real football culture in four of Russia’s World Cup host cities. We see the world’s biggest game through the lens of real players and real fans in a series of challenges, interviews and games. The series has been created and produced in collaboration with ZAK, New Balance Football’s global creative agency along […]