Nando’s Announces New Brand Platform; This Must Be The Place with Launch of National Campaign and First Ever Sonic Logo

Nando’s Announces New Brand Platform; This Must Be The Place with Launch of National Campaign and First Ever Sonic Logo

The campaign kicks off with the release of a new film directed by Jonathan Entwistle Nando’s has announced the launch of This Must Be The Place, a new brand platform and national campaign that celebrates the uniqueness of the Nando’s experience. Teased earlier this week on the brands social channels, This Must Be The Place […]

Nando’s teams up with LADbible Group To Heat Up Gen-Z Dating

Nando’s teams up with LADbible Group To Heat Up Gen-Z Dating

The ‘Love’s Young Wingman’ campaign launches today on LADbible Group channels and in Nando’s restaurants across the UK and Ireland. Nando’s, the UK’s favourite date spot amongst young people, has teamed up with Gen-Z giant social publisher LADbible Group on ‘Love’s Young Wingman’, a multichannel campaign that leverages the cultural force of each platform to […]

Clairol and Channel 4’s First Dates launch new campaign Find Your Perfect Match, featuring TV spots with hit show’s cast members

Clairol and Channel 4’s First Dates launch new campaign Find Your Perfect Match, featuring TV spots with hit show’s cast members

Clairol, the expert at-home hair colour brand, has today announced a partnership with Channel 4’s hit show First Dates, celebrating the importance of finding your perfect match, whether it’s for dating or hair colour. Find Your Perfect Match will feature the well-known First Dates talent, Cici Coleman and Daniella Kalita, discussing how they have found […]

Nando’s selects Zenith to handle all media for the UK and Ireland

Nando’s selects Zenith to handle all media for the UK and Ireland

The UK’s biggest casual dining restaurant, Nando’s, has awarded all digital and offline media planning and buying to Zenith, part of Publicis Media, following a competitive pitch.   Zenith will help Nando’s to drive long-term growth and relaunch the brand to further engage its cult following and support its ambition to be the UK’s most loved […]

Three to sponsor ‘Gogglebox’ in major new partnership

Three to sponsor ‘Gogglebox’ in major new partnership

Three today announces that it is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process. The two-year, multi-million-pound partnership will see the mobile network sponsor new series of both Gogglebox and Celebrity Gogglebox as well as all repeats. The brand’s sponsorship will also be visible across all Gogglebox […]

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith.  Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about […]

Auto adspend to fall more than twice as fast as the market

 Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole  In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets seeing the biggest recovery  Auto brands spend more on television than average: it’s still key for mass-audience brand-building  Digital advertising is the only channel forecast to grow between 2019 and 2022

Auto adspend to fall more than twice as fast as the market

Automotive advertising expenditure is forecast to shrink by 21.0% in 2020 across 10 key markets, according to Zenith’s Automotive Advertising Expenditure Forecasts, published today*. That’s two-and-a-half times faster than the decline of the ad market as a whole in these markets. The spread of the novel coronavirus and its effect on the global economy have left […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

Zenith releases 2019 Programmatic Marketing Forecasts

69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019

Zenith releases 2019 Programmatic Marketing Forecasts

  While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth   Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific:   We forecast continued […]

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