The Longest Stay, the world’s first curated digital furniture showroom, has appointed LONDON Advertising, in a non-competitive pitch, to support the brand’s expansion plans. LONDON will be working on the global roll-out of the innovative new platform that seeks to do for home furnishings what Net a Porter has done for buying luxury fashion online. The appointment begins with LONDON providing strategic and creative advice.
Sherry Roberts, Founder, CEO The Longest Stay, said: “Both creatively and strategically the agency has a very strong offer and an even stronger reach when it comes to delivering campaigns fuelled by One Brilliant Idea across a whole range of media. I love the entrepreneurial passion which is central to the DNA of LONDON Advertising and was very impressed by the work that Alan Jarvie and Michael Moszynski did for lastminute.com, a brand they worked with from launch through to its successful sale to Sabre. For me our collaboration with LONDON was simply a no-brainer.”
Michael Moszynski, CEO LONDON Advertising, said: “We are extremely excited to be working with such vibrant new brand and its truly inspirational CEO, Sherry Roberts. We’re really looking forward to producing some truly innovative work to propel growth of the brand.”
Source: LONDON Advertising