World Vision appoints VCCP as lead agency

World Vision UK have appointed VCCP to be their lead creative agency, following a competitive four-way pitch.

The fully-integrated agency will be working on creating a strategic brand narrative for the charity, as well as on specific campaigns across the year – starting straight away with the 2018 Christmas campaign.

Sally Bownes, Head of Brand Marketing at World Vision, said: “VCCP immediately stood out for their unique and collaborative way of working. They really understood our brand and cause straight away and the direction we want to go in. We can’t wait for our first campaign together to go live.”

Louise Morgan, MD at VCCPme, added: “World Vision does such amazing work and we’re determined to help spread their message.”

World Vision UK is an international charity that has been helping to improve the lives of the most vulnerable children since 1950.

Source: VCCP

  Agency, Business, charity, Marketing, New Account, UK, VCCP, World Vision