Sunshine secures strategic investment to fuel growth in US and China

Sunshine secures strategic investment to fuel growth in US and China

Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]

Y&R London appoints Sunshine’s Katie Lee as Managing Director

Y&R London appoints Sunshine’s Katie Lee as Managing Director

Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new managing director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as CEO in October last year. In her new role Katie will sit on the Exec Management […]

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

Coca-Cola GB Kicks Off Coca-Cola Energy Marketing Push with Surprise Flash Mob in Piccadilly Circus

Coca-Cola GB Kicks Off Coca-Cola Energy Marketing Push with Surprise Flash Mob in Piccadilly Circus

To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]

krow creates DFS campaign to celebrate the joy of spring

krow creates DFS campaign to celebrate the joy of spring

DFS is launching a 30-second TV campaign, created by krow Communications, part of the mission, breaking on 19th March and running for 13 weeks across the UK and Ireland. The commercial, ‘Welcome in Spring’, continues the series of DFS ads to feature Aardman-designed characters and celebrates the feeling of renewal provided by the first day of […]

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]

Jet2holidays announces brand partnership with Love Island

Jet2holidays announces brand partnership with Love Island

Jet2holidays has announced that it will be a brand partner of Love Island, one of the most talked about TV shows in 2017 and eagerly awaited shows in 2018. The announcement makes Jet2holidays the designated official travel partner of Love Island, which starts its fourth series on ITV2 at 9pm on Monday 4th June. 2017’s […]

Jamie Foxx and Grey Goose Go ‘Off Script’ in New Series

Jamie Foxx and Grey Goose Go ‘Off Script’ in New Series

 Grey Goose vodka announces the launch of , a new eight-part digital series hosted by Academy Award winner, Jamie Foxx. Set in a custom built and luxury fitted trailer, the series follows Foxx as he goes “off script” to have one-on-one conversations with A-list talent, including Jeremy Renner, Vince Vaughn, Denzel Washington, Gabrielle Union and many […]

Webb deVlam Captures the Spirit of Angola with New Beer Brand Luandina

Webb deVlam Captures the Spirit of Angola with New Beer Brand Luandina

Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design by Webb deVlam. Strategic brand design consultancy Webb deVlam were approached to come up with a brand identity for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation. A National Celebration A two-year […]