isobel hires Lucky Generals and BBH creative duo

isobel hires Lucky Generals and BBH creative duo

Independent creative agency isobel, has boosted its creative department with the hire of Lance Boreham and Tom Dyson as a new creative team. Before joining isobel, Dyson worked as a creative at Lucky Generals where he produced work for Paddy Power, Yorkshire Tea and Yopa, as well as the Mariah Carey Hostelworld campaign. Borham worked […]

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]

McCann Health Germany Makes Key Appointments To Leadership Team

McCann Health Germany Makes Key Appointments To Leadership Team

McCann Health today announced the appointment of Guido Körfer as President and Marc Henschel as Executive Creative Director of McCann Health Germany. Guido will provide business leadership for the agency’s growing team across all offices of McCann Health Germany and will be responsible for the management and development of all aspects of the business across […]

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

Kinetic, the UK’s leading Out-of-Home media agency, and WPP media agency Wavemaker, have partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign. The launch is the biggest for the beauty brand since it released its best-selling perfume Black Opium in 2013. Passers-by will be able to indulge in […]

Three unveils world’s first holographic ad on the South Bank

Londoners get a glimpse of their connected 5G future Internet superstars bring to life the possibilities of Three’s real 5G Featuring London new music sensation, RAYE

Three unveils world’s first holographic ad on the South Bank

Giving the public an exciting glimpse of the future, Three UK has unveiled the world’s first holographic 5G ad today, to celebrate its game changing high speed 5G Broadband. In collaboration with some of the UK’s hottest new talent – whose careers have been shaped by the internet – the event brings to life the impact of […]

Vicki Maguire Joins Havas London

Vicki Maguire Joins Havas London

Havas London announces the appointment of Vicki Maguire as its new Chief Creative Officer. She joins the King’s Cross-based creative agency following 10 years at Grey London, where she held the same role, and will start in January 2020. Maguire is one of the most high-profile and awarded creative leaders working in the industry today. […]

Princes Selects Wavemaker North to Manage Masterbrand Launch on Social

Princes Selects Wavemaker North to Manage Masterbrand Launch on Social

The new collaboration between Wavemaker North and Princes – the latest in a relationship that has lasted 12 years – will see Wavemaker North launch the bold new Princes brand across Facebook and Instagram through social-first storytelling and integrated planning, creative and media. Earlier this year Princes invested in a major consumer rebrand across its […]

New Balance Launching Limited Edition Tekela Pitch Control Boot With Music Collaboration

New Balance Launching Limited Edition Tekela Pitch Control Boot With Music Collaboration

New Balance has launched its Limited Edition Tekela Pitch Control boot with up-and-coming grime artist, Big Zuu, and fellow rapper, Eyez; creating a unique track to mark the occasion. The partnership and campaign has been created and brokered as a New Balance Football collaboration by ZAK, New Balance Football’s global creative agency and Racepoint, New Balance Football’s global PR agency. […]