Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

DECIDE. Goes to Town on a Rebrand for Frozen Pizza Brand, Chicago Town

DECIDE. Goes to Town on a Rebrand for Frozen Pizza Brand, Chicago Town

Creative branding and digital consultancy DECIDE has rebranded Chicago Town, one of the UK’s best-selling frozen pizza brand worth £115.6m. The rebrand features a redesign of the iconic brand marque, packaging and website design.  The new design reflects the ‘the real taste of Chicago’ brand promise, and differentiates the sub ranges by crust type to […]

McDonald’s announces Festival Tour with immersive McNuggets experience

McDonald’s announces Festival Tour with immersive McNuggets experience

McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]

Ocean Outdoor and ballet star Fernando Montaño Dance for the Sea on World Oceans Day

Ocean Outdoor and ballet star Fernando Montaño Dance for the Sea on World Oceans Day

Premium out-of-home media owner Ocean Outdoor continues its Ocean for Oceans mission on World Oceans Day (Saturday, June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed by […]

AACD and Z+ launch campaign to bring awareness to the daily challenges of people with physical disabilities

AACD and Z+ launch campaign to bring awareness to the daily challenges of people with physical disabilities

Seeking to increase the awareness of disability causes, aid association AACD and advertising agency Z+ present the “Empathy Objects” campaign, which made participants experience firsthand the difficulties faced by people with physical disabilities or reduced mobility. The action intends to emphasise the importance of AACD’s work and motivate more people to donate to the institution, which has five orthopedic workshops in […]

Godrej Appliances says #LetsStartRight by making environment friendly choices and the world will ‘Thank You’

Godrej Appliances says #LetsStartRight by making environment friendly choices and the world will ‘Thank You’

According to the State of India’s Environment (SoE) 2018, India stands at the bottom of the Global Environment Performance Index (EPI) rankings, which is an alarming situation. Whenever we think about the consequences of our actions we tend to overemphasise the negative aftermath of the choices we make. Of course, this information helps one make […]