In order to promote Vanish Crystal White, a Reckitt Benckiser product, BETC/Havas has created a special campaign that undeniably proves the product’s efficacy in making “white even whiter.” To showcase the product, the agency used three characters who are readily recognised for the white of their outfits: a doctor, a chef, and a karate master. […]
On June 13, acclaimed air carrier JetSuiteX announced that it has retained San Francisco based, award-winning agency, Eleven, as a marketing and branding partner. Eleven will be responsible for every facet of the marketing process for JetSuiteX, including concepting, production, media planning/buying and brand communications strategy. Eleven will also execute a fully integrated campaign that […]
Established in 1946, Bells of Lazonby has been baking cakes for over 70 years. Far from traditional, it was the dedicated, purpose built first free-from bakery in the UK, which first begun supplying own label brands with free-from treats. When the bakery decided to create its own brand of indulgent cake slices, Bells approached Leeds-based […]
Fallon London and insurance brand AXA has launched a social and online campaign aimed at promoting the AXA brand and their health screening test: Realise Health. The campaign documents the story of the Blue Tits Cold Water Swimmers, a group of ladies in West Wales who swim together every day throughout the year. The campaign shows the value […]
Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]
The new campaign “Destinations” created by the Z+ HAVAS agency for the Viagem e Turismo travel website brings posters that fuse images from different scenarios around the world. To draw attention to the diversity of content and travel information that can be found in the magazine portal, the agency worked on the aesthetics of the […]
Vanarama’s controversial video campaign, seen by millions, reached its climax as it released the final instalment of its ‘don’t buy used, lease brand new’ trilogy: Dirty Don. One of the UK’s leading vehicle leasing company believes no one should buy used, when they can lease brand new, and together with Big Al’s Creative and Little Britain Director, […]
Recipe has been appointed lead creative agency for Craft Gin Club following a pitch process. Craft Gin Club is a gin subscription service that was established four years ago and has achieved significant growth since, helped initially by investment from Dragons’ Den and is now one of the UK’s No.1 Gin Club, delivering different themed boxes every […]
Fuse has been appointed by easyJet to offer long-term brand-to-brand partnerships with the airline, giving an opportunity to link up with easyJet’s 90 million customers who travel to more than 150 destinations throughout Europe. Following a successful partnership with Three mobile, easyJet tasked Fuse with conducting a business-wide asset audit and valuation to help it […]
June 12 sees the launch of Rebel Vision, a music entertainment business that produces iconic, unique and unforgettable immersive concert screenings from the world’s greatest bands enabling music-lovers to experience the concerts as if they were there. Rebel Vision is re-inventing the way that audiences experience iconic concerts with an innovative format that fuses music, […]