Great Western Railway is celebrating capacity increases and huge on-board service improvements with a new advertising campaign across print, digital and radio, with The Times and Global-owned radio stations, LBC and Classic FM. Created by Wavemaker North, the campaign aims to engage business customers who might otherwise be using cars or airlines for their business […]
Following the introduction of GDPR in May 2018 close to half (45 per cent of consumers) believe that the mail they receive from brands is now more relevant, new research from Wilmington Millennium reveals. The retail industry is the best performing sector with 52 per cent of consumers saying that offers and information through the […]
Proximity announced the appointment of Richard Fraser to the role of CEO of Proximity North America. Reporting to Global CEO, Doug Worple, the newly created role will be effective from April 1st and will see him also joining the Global Leadership Team. Fraser is a Proximity veteran, previously acting as Proximity Worldwide’s Regional Managing Director […]
rEvolution, the integrated global sports marketing agency, expands its international sports marketing presence with the hiring of two new team members for its London office. Nathalie de Regt joins as Business Director of Research, and George Gilmore joins as Business Director. “Last year, rEvolution took a significant step in fulfilling our vision to be a […]
Channel 4 announced a new commercial deal for Made in Chelsea in 2019 including sponsorship from Sensodyne UK and a brand partnership with online fashion retailer, Never Fully Dressed. The sponsorship deal with Sensodyne, a GlaxoSmithKline Healthcare (UK) brand, was secured between 4Sales and Publicis Media Agency. It will run across all series in 2019 as […]
Shell has teamed up Kaley Cuoco to launch a five-part content series that challenges young people to reimagine their everyday journeys if they want to be part of a lower carbon future. Entitled ‘The Great Travel Hack,’ the series is an integrated digital-first campaign which will be housed on YouTube, targeting a younger audience interested […]
The newly created WPP agency Wunderman Thompson announced the appointment of its UK Leadership Team. This new team brings together a unique breadth of end-to-end capabilities that will help drive growth for its clients and people by delivering breakthrough creativity, data and emerging technology to reset customer experiences. Pip Hulbert has been appointed UK CEO and […]
Russian creative agency Voskhod have created a ‘layered’ branding for one of the country’s biggest events that takes place in Ural Mountains, the Ural Music Night. One night, 2,000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity […]
Booking.com, one of the world’s leading digital travel platforms, launches their first ever global employer brand campaign entitled ‘Expand Horizons’. Shot across three continents, the campaign shares a personal peek inside the tech company’s global work community — with Booking.com’s very own employees starring in the campaign. Expand Horizons showcases more than 100 of Booking.com’s […]
Modern day surrealist, Quentin Jones, in partnership with Vouge, completes captivating new fashion film celebrating the new era of Rome’s St Regis Hotel, with post-production by Big Buoy. Rome. The Eternal City. Home to Italy’s most prestigious fashion houses and a cultural hub for aesthetics and beauty. The St Regis Hotel, complete with Belle Epoque […]