Reports: UK digital economy ’40 per cent bigger’ than previously thought

Reports: UK digital economy ’40 per cent bigger’ than previously thought

Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]

Andy Warhol Museum launches print and digital campaign from MARC USA

Andy Warhol Museum launches print and digital campaign from MARC USA

The Andy Warhol Museum has launched a new marketing campaign from MARC USA. Comprising print and digital, the ‘Summer’s Different Here’ ads feature ordinary images of summertime, like beach balls, flip-flops and hot dog buns, provocatively reimagined and presented as bold pop-art in Warhol style. “This campaign complements the provocative nature of the artwork currently […]

Why Won’t Nike Play with Girls?

Why Won’t Nike Play with Girls?

Two young women have launched a social media campaign to get Nike to make its coolest men’s trainers available in women’s sizes. Emily Hodgson and Emilie Riis, who both work together at ad agency 18 Feet & Rising, are on a mission to spice up the women’s trainer market, which they argue is too bland. […]

Reebok provides ‘Warning Signs’ & asks us to be prepared for anything

Reebok knows that training doesn’t end when practice is over. MassMarket, Ryan Ebner and mcgarrybowen give two good reasons why. Mixed martial artist Rampage Jackson and Dallas Cowboys’ defensive end Demarcus Ware step it up for the latest in Reebok footwear. Ignoring the “Warning Signs,” the camera follows the exercising athletes as they cruise off […]

Ana Botín Elected To The Coca-Cola Company Board Of Directors

Ana Botín Elected To The Coca-Cola Company Board Of Directors

The Board of Directors of The Coca-Cola Company elected Ana Botín as a Director of the Company, effective immediately. Botín, 52, is CEO of Santander UK plc, one of Britain’s leading personal financial services companies and a subsidiary of the Santander Group, the largest bank in the Eurozone. An internationally recognized leader in the banking […]

Apple’s ad-free TV gets a step closer

Apple’s ad-free TV gets a step closer

Apple is reportedly planning a feature on its long-awaited TV service that will allow viewers to choose not to watch ads. According to former Wall Street Journal reporter Jessica Lessin, who broke the news this week, Apple has told broadcasters and networks that it wants to offer customers a premium service where they can skip […]

Red Cross unveils new ad showing the worst case scenarios when babysitting

American Red Cross is encouraging babysitters to take Babysitting Basics online courses with a new advert created by BBDO Atlanta. Funny or Die director, Daniel Strange, worked with BBDO Atlanta to stress the disastrous possibilities of the child babysitting the babysitter. The campaign presents comedic worst-case scenarios happening under the watch of an unprepared caretaker.