Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights, the world’s most famous advertising screen, joined Pride in London for a colourful celebration including the first ever audio-synched campaign.  Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display.   Adding to the party atmosphere was the first ever […]

Bambos Neophytou joins Simplyhealth as Brand Director

Bambos Neophytou joins Simplyhealth as Brand Director

Bambos Neophytou has joined Simplyhealth, the UK’s leading provider of health and dental cash plans, Denplan dental payment plans and pet health plans, as the company’s new Brand Director.  Having been a strategic head at Virgin Media for over five years, within the areas of Brand, Marketing, Customer Experience and Research,  Bambos most recently led […]

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

Consumers are embracing AI and will reward organisations that offer more human-like AI experiences

New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial Intelligence: Add […]

Pearlfisher London creates the brand strategy and new brand identity for challenger beer brand, Jubel

Pearlfisher London creates the brand strategy and new brand identity for challenger beer brand, Jubel

The brand entered the market with a unique beer style that between light lagers and sweet ciders. Recognising that the brand lacked competitive distinction and wanting to carve out a new area on shelf, Tom and Jesse approached Pearlfisher to help establish a new strategic brand and creative positioning. Explaining the challenge and the strategic […]

Citroën team with BETC’s Traction to bring out glasses to cure motion sickness

Citroën team with BETC’s Traction to bring out glasses to cure motion sickness

 Citroën’s cars are famous for their comfort and it was along this insight the French car manufacturer decided to make traveling even more comfortable. In partnership with its agency Traction (part of the BETC Group), Citroën introduces Seetroën, the first glasses against motion sickness. Motion sickness is a common condition that chronically affects more […]

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

 Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society.  The world’s first phone-condom has been introduced as an irreverent – and […]

Wimbledon launches illustrated OOH Campaign by McCann London, celebrating the idea that “History is There to be Beaten”

Wimbledon launches illustrated OOH Campaign by McCann London, celebrating the idea that “History is There to be Beaten”

Wimbledon have commissioned an illustrated print series to celebrate 2018’s Championships. Created by McCann London, the ads will run on sites in and around the ground for the two-week duration of The Championships. Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a […]