Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]
Collider has created ‘For The Now’, a campaign to raise awareness and funds for Chestnut Tree House, a hospice caring for children with life-shortening conditions. ‘For The Now’ was created to coincide with the charity’s 15th year anniversary; to tell the story of Chestnut Tree House and the incredible care that it provides and of […]
As the summer holidays approach, National Rail, the definitive source of customer information for all passenger rail services available on the National Rail network, has launched its first ever dynamic digital out-of-home (OOH) campaign to promote its range of Railcards. After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital […]
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on July 16. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest […]
Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]
Summer is here, and to celebrate, Tourism Yukon and Cossette are sharing one of Canada’s most stunning natural phenomena: the midnight sun. The midnight sun refers to what happens in the summer sky around the Arctic Circle. The sun drops in the evening, but never quite sets. Then it rises again. Hence the sky is […]
Publicis Media has hired Kate Bower to lead the Strategic Studio practice in the UK with David Hackworthy of Saatchi & Saatchi. Bower will head up the client-centric capability and will be responsible for identifying and delivering key Power of One strategic opportunities for Publicis Groupe UK clients. Reporting to Sue Frogley Publicis Media UK […]
Behavioural communications agency HeyHuman is moving into new offices in Southwark, SE1 – but not just any offices: The Ministry is a collaborative workspace and private members club operated by iconic nightclub Ministry of Sound, located just a stone’s throw away. The location, which has already seen unprecedented demand, sees entrepreneurial businesses in the music, […]
Experience, design and engineering company Dare has announced its partnership with SuperHi, the online coding school and creative community, to launch a scholarship for women and non-binary people. The two winners of the scholarship will receive free access to the complete suite of SuperHi courses, while runners-up will bag SuperHi’s Foundation HTML, CSS and Javascript […]
Indian creative agency Scarecrow M&C Saatchi, has announced that it has bagged seven new businesses. Four of these come from Emami’s FMCG portfolio. They included Boroplus (range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine Cream Hair Colour. The agency will work alongside DPS Advertising and Marketing, […]