A Billboard Ad That Doubles As A Huge Insect Trap

Insects like mosquitoes and flies can be quite a big problem in the Northern hemisphere—especially during the warmer seasons. To help combat the flying pests and promote its brand of insecticide, ORPHEA created a billboard ad that traps insects. Transparent glue was applied on the ad’s surface in the shape of a jet spray coming […]

Only For Children: Child Abuse Ad Shell

Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, […]

BT Sport service will be free for broadband customers

BT Sport service will be free for broadband customers

BT has ramped up its marketing campaign for its new Sky-rival BT Sport service, which offers 38 exclusive Barclays Premier League and Scottish Premier League matches, by announcing the service will be free to BT broadband customers. BT Sport 1, BT Sport 2 and ESPN will also provide coverage of the FA Cup, Europa League, […]

Volkswagen: Hidden Frame YouTube Ad

Volkswagen takes advantage of YouTube’s own technology in this video project by Almap BBDO, designed to highlight the car’s “side assist” feature for sensing objects in your blind spot. In the web film, a man invites you to see how good it would be if the future was predictable, by placing your mouse on YouTube’s […]

Anglian TV Campaign ‘Blessed’ by Sally Geeson

Bless This House’ star Sally Geeson is spearheading a major national television advertising campaign for Anglian Home Improvements. The much loved comedy actress is the face of Anglian’s TV campaign ‘The Dream Is On’, which launched on 1 May and will be running for the rest of the year. Focusing on key Anglian products including […]

Second Screening Approach For Swedish Radio

It’s interesting to see a second screen approach for radio. Forsman & Bodenfors have created  an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media. It’s a very simple concept, well executed.  Think of it as sound cloud for radio, and built for sharing on facebook. The more content […]

adidas & Hyper Island Announce Fellowship for Future Data Talents

adidas & Hyper Island Announce Fellowship for Future Data Talents

Global sports good industry player adidas has announced “The adidas Fellowship for Future Data Talents”, a scholarship fund for international students. The scholarship is developed in partnership with digital learning institute Hyper Island, and established to support and nurture tomorrow’s talent within data driven strategy and marketing. For the last years, data has been part […]