Brilliant Basics appoints Ines Feldman-Pach to lead new Berlin office

Brilliant Basics appoints Ines Feldman-Pach to lead new Berlin office

Brilliant Basics, a customer-centric digital transformation studio, announced the appointment of Ines Feldman-Pach as General Manager DACH, to lead its new Berlin Studio starting with immediate effect. This comes as part of its on-going, combined expansion journey with Infosys who acquired the business in 2017. Feldman-Pach has been tasked with establishing Brilliant Basics across the […]

Grayson Perry opens exhibition of his gorgeous outfits at McCann London

Grayson Perry opens exhibition of his gorgeous outfits at McCann London

The art scene is about to take off in Bloomsbury, Central London, with the launch of UpUp, an exciting, first-of-its-kind, contemporary art space from ad agency McCann London. UpUp kicked off with “Frockaholic: Grads, Grayson and Gorgeous Dresses”, a unique exhibition featuring outfits designed for one of Britain’s best-loved artists Grayson Perry, by 2nd year […]

Travel brand Secret Escapes celebrates Dutch scepticism with new TV campaign from J. Walter Thompson Amsterdam

Travel brand Secret Escapes celebrates Dutch scepticism with new TV campaign from J. Walter Thompson Amsterdam

<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”>&iuml;&raquo;&iquest;</span> The Dutch phrase ‘Als het te mooi lijkt om waar te zijn…’ (If it seems too good to be true…) is the key to a new, campaign from travel deals brand Secret Escapes that launches on June 28. The first spot shows a couple […]

Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success of independent business owners. The brand campaign by Serviceplan Campaign Hamburg, which goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business […]

Premium Artisan Sake Brand Akashi-Tai Reveals Brand Identity and Packaging Design by Cowan London

Premium Artisan Sake Brand Akashi-Tai Reveals Brand Identity and Packaging Design by Cowan London

Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The new award-winning design conveys the genuine artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage. Cowan London won Best Packaging Design for Akashi-Tai […]

Nude Brand Creation Launches Design for Copperfield London Dry Gin from the Surrey Copper Distillery

Nude Brand Creation Launches Design for Copperfield London Dry Gin from the Surrey Copper Distillery

The Surrey Copper Distillery has launched their first product, Copperfield London Dry Gin, with brand identity and packaging developed by Nude Brand Creation. The new distillery was recently established by industry renowned former Chief Brewer at SABMiller PLC, Professor Katherine Smart, and her husband, Dr Chris Smart, former Head of Brewing Services for food and […]

New mobile-bank Bunq launches ‘Truth, Lies and Banking’ campaign by Amsterdam Worldwide

New mobile-bank Bunq launches ‘Truth, Lies and Banking’ campaign by Amsterdam Worldwide

Mobile-bank bunq introduces ‘Truth, Lies and Banking’, a film set out to cause a stir in the banking world. The video, crafted by independent creative group Amsterdam Worldwide, features Jason Coghlan, once one of Britain’s most dangerous men, as he reveals how banks ‘charge’ custo- mers in ways they might not be aware of: monthly […]

Two-thirds of older Brits feel they are stereotyped in advertising, according to UM

Two-thirds of older Brits feel they are stereotyped in advertising, according to UM

Research unveiled has revealed the extent to which the advertising and media sectors are frustrating the UK’s ageing population. More than two-thirds (68%) of those aged over 65 believe that ads often show stereotyped versions of people their age – which could be why almost as many (63%) think they face negative and harmful stereotypes […]