Adidas Y-3 2013: Interactive Live Stream

Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run […]

Super Bowl Spots Score Big Repeat Views Online

Super Bowl Spots Score Big Repeat Views Online

Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the spots again online afterwards. A new survey from media shop Mindshare polled nearly 2,200 adults in the days following the game (Feb. 4-6) and 31% of those who watched the game indicated […]

Leo Burnett Asia Pacific To Host Inaugural ADFEST Event

Leo Burnett Asia Pacific To Host Inaugural ADFEST Event

ADFEST have announced the launch of the Young Lotus Marketer Workshop, hosted in 2013 by Leo Burnett Asia Pacific. Designed specifically for young marketing talents working within a client organization, this workshop takes place simultaneously with the 9th Young Lotus Creative Workshop for young advertising professionals. The Young Lotus Marketer Workshop is ideal for advertising […]

Bacardi Names New Chief Marketing Officer

Bacardi Names New Chief Marketing Officer

Bacardi Limited, the largest privately-held spirits company in the world, named Andy J. Gibson, 44, Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands (BGB). In these roles, Mr. Gibson will be responsible for the overall leadership and strategic direction of the Company’s internationally known portfolio of premium spirits brands. He also […]

IML Worldwide Launches Survey App

IML Worldwide Launches Survey App

IML Worldwide, a specialist in the provision of interactive event technology and the global leader in harnessing audience insight has launched an interactive SURVEY app. Designed to complement IML’s existing audience insight products and services, SURVEY provides event stakeholders with an easy-to-use ‘in-meeting’ tool for creating customizable questionnaires. The new IML SURVEY app works on […]

Nestlé Announce New Digital Labelling Scheme

Nestlé Announce New Digital Labelling Scheme

Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products. Anyone who buys a multi-pack of two-finger Kit Kat chocolate bars in the UK and Ireland will be […]

The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]

Myntra Gets A Million Likes On Facebook

Myntra Gets A Million Likes On Facebook

Myntra, an Indian online shopping retailer of fashion and casual lifestyle products, recently celebrated one million likes on their Facebook page with a Happy Million app. With this app, fans get to be part of a special ‘Happy Million Wall’ and get a chance to win gift vouchers from Myntra ranging from Rs 100 to […]

Super Bowl Scores Nearly $4 Million Per Spot

Super Bowl Scores Nearly $4 Million Per Spot

This year’s average Super Bowl commercial price is expected to climb to about the same level as a year ago — close to 10% — with many commercials bought at $4 million for a 30-second commercial. Average pricing for a 30-second commercial for this year’s big football game on Feb. 3 on CBS featuring the […]

Advertisers Link With Oscar Site, ABC App

Advertisers Link With Oscar Site, ABC App

The Oscars may be a month away, but advertisers are starting to digitally link with ABC’s coverage. A pair of advertisers — University of Phoenix and Hyundai — have top-line roles on Oscar.com and a related ABC app. The University of Phoenix is the presenting sponsor of a “My Picks” section on both properties, while […]