Movie Posters That Double As WiFi Hotspots

To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]

Cheryl Giovannoni leaves Landor for Ogilvy & Mather

Cheryl Giovannoni leaves Landor for Ogilvy & Mather

Cheryl Giovannoni is leaving Landor Associates, where she is president of EMEA, to become chief executive of Ogilvy & Mather Advertising UK. Landor would not comment on who will replace Giovannoni as president but Landor managing director Jane Geraghty said: “It has been a pleasure working with Cheryl and we wish her every success in […]

HitBliss: We’ll pay you to watch TV commercials!

HitBliss: We’ll pay you to watch TV commercials!

A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]

Anti-Smoking Ad Pokes Fun At Social Smokers

To poke fun at the social phenomenon known as ‘social smoking’, ad agency BBDO Toronto created an ad for the Ontario Ministry of Health that humorously replaces cigarettes with farts. Called ‘Social Farter’, it tells the story of a young lady who only farts in social situations. “If you only fart with friends, you’re not […]

Cint: Music Platform Users Can Be Utilized To Determine What is On-trend

Cint: Music Platform Users Can Be Utilized To Determine What is On-trend

With enterprising music artists continuing to take advantage of social networks and digital music services to promote their work, A&R executives can benefit from surveying the users of such platforms in order to help identify up-and-coming trends and musicians to sign, suggests Cint, a global provider of tools to obtain market intelligence. Platforms such as […]

Audi Quattro: Interactive Installation

Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive and socially enabled installation. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car. The iPad app was paired with an […]

Jaguar Land Rover Showcase the Luxury VIP Experience Of Range Rover

Jaguar Land Rover has worked with global creative business Imagination to complement the launch of the all-new Range Rover by creating a bespoke, VIP visitor experience that utilises 3D augmented projection mapping. Imagination was tasked with creating a transformational brand experience benefitting the new model. To meet the brief the agency reimagined the purchasing journey […]

ITV Targets Football Fans Ahead of 2014 World Cup Qualifiers

ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]

Mr. Wolfdog Quits Old Spice Position

Mr.Wolfdog, Old Spice’s recently appointed director of marketing, has stepped down after holding the position for only a week. Created by W+K Portland & Minivegas, the Wolfdog campaign has garnered over four million views on YouTube, with releases including a series of ‘how to achieve in life’ videos and providing love advice. The campaign also […]