AirAsia recently commissioned Naga DDB Tribal Malaysia to create a campaign to promote their unique destinations in China and India. Director Carolyn Chon of Tankers, an affiliate of Malaysia headquartered production company Directors Think Tank, directed the films with two weeks on the road, a crew of four and no shoot board. Armed with a […]
Quantcast, one of the world’s largest AI-driven audience behaviour platform for the open Internet, announced the appointment of Rob Horler as Chief Operating Officer effective immediately. In this newly-created executive role, Mr. Horler’s responsibilities will include oversight and leadership of global commercial operations, including the sales and services organisation, as the company prepares for its […]
Murphy Cobb Associates (MCA) has announced that they have hired Tom Beckenham as their new Head of Technology, to help fast track MCA’s growing technology solutions business, supporting and amplifying the expert advice and guidance they have been providing their clients for over a decade. Beckenham is the ex-CEO of the well-known Specle advertising platform and […]
Arena Media has been awarded the account for Ella’s Kitchen, the leading baby and toddler food brand. The win will see Arena Media handle all media planning and buying for Ella’s Kitchen, with a focus on digital, specifically on mobile and social media. The client awarded the agency its business without a competitive pitch. The […]
Finn Partners, one of the biggest independent PR firms in the US, has acquired over 22-strong, London-based Brighter Group. SI Partners advised Brighter Group on the deal. Brighter is one of the biggest independent travel and tourism PR and marketing consultancies in the UK. New York-headquartered Finn Partners is targeting further acquisitions in the UK […]
January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to actively […]
Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of ”. The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas. The one-month-long campaign is aimed at reaching out to people […]
M&C Saatchi has appointed Raquel Chicourel as its new Chief Strategy Officer, completing the new management line-up and marking the second key senior appointment by the agency’s CEO Giles Hedger since his arrival in July 2017. Raquel’s appointment follows that of Kate Bosomworth, who starts on Golden Square on 8th January as Chief Marketing Officer. […]
Starting 2018 with a bang, leading influencer marketing agency Influencer Matchmaker has just confirmed the addition of multi-talented influencer Sug-Sean Webster to its stable of online talent. Sug-Sean has collaborated with the likes of Topman and Dolce & Gabbana, and has recently featured in a television campaign for NEXT. A multi-talented influencer specialising in fashion, food, […]
The early years for any agency are tough. Everyone knows that. However, what is less recognised is that the really hard times often come when an agency has broken through to the medium-sized point. JFDI’s 2017 New Business Barometer survey of nearly 100 agencies highlighted this issue: once you reach the 50 to 150 people stage, […]