TBWA\UNITED Creates Campaign for The Dutch Masters’ Return to Amsterdam after Hundreds of Years in Russia

TBWA\UNITED Creates Campaign for The Dutch Masters’ Return to Amsterdam after Hundreds of Years in Russia

For the first time in hundreds of years, the Dutch Masters from the Hermitage St. Petersburg return to their home country – The Netherlands. In this campaign, developed by TBWA\UNITED, rather than showcasing the greatest works of the exhibition on the streets and online, the full picture of these masters is never completely revealed. The […]

American Airlines launches integrated experiential OOH campaign in London

American Airlines launches integrated experiential OOH campaign in London

American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]

Vodafone announces new brand positioning strategy

Vodafone announces new brand positioning strategy

Vodafone announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the ‘Power to you’ strapline in 2009. The strategy – to be implemented across all 36 countries in which the Vodafone brand is present – […]

Carlsberg appoints full-service creative marketing agency LIFE

Carlsberg appoints full-service creative marketing agency LIFE

Carlsberg has appointed full service creative agency LIFE as its below the line (BTL) roster agency following a eight-way competitive pitch process. LIFE will work across multiple channels including on-trade, off-trade, wholesale and impulse, taking immediate responsibility across a range of brands within the Carlsberg portfolio. The agency will be at the forefront of exciting […]

Dixons Carphone Upgrades ‘Message at Till’ Capabilities with Point of Sale Marketing Specialist Ecrebo​​

Dixons Carphone Upgrades ‘Message at Till’ Capabilities with Point of Sale Marketing Specialist Ecrebo​​

Ecrebo, the point of sale marketing specialist, announced a five-year contract with Dixons Carphone, one of Europe’s leading specialist electrical and telecommunications retailer and services company. The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon programme by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of […]

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica Recycle PET Bottles to Develop a Surfboard

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]

Fresh Montgomery Acquires the Food & Drink Innovation Network

Fresh Montgomery Acquires the Food & Drink Innovation Network

Fresh Montgomery, one of the UK’s leading organiser of food, drink & hospitality events has embarked on an acquisition of the Food & Drink Innovation Network (FDIN). A huge development for the UK food & drink industry, this acquisition adds enormous value to food/drink/hospitality categories; creating a ‘vortex’ of industry innovation, through an enhanced FDIN […]