Soul launches ‘Donate Locate’ app for The Connection

Soul launches ‘Donate Locate’ app for The Connection

Creative direct marketing agency Soul has developed the concept for a new app on behalf of The Connection at St Martin’s that is set to change the way we help the homeless. Homelessness charities often tell the public not to give to homeless people on the street because the money is often spent on alcohol […]

Samsung & Cheil UK create personal Love Notes for Twitter

Samsung & Cheil UK create personal Love Notes for Twitter

Samsung is spreading the love to its friends and followers this Valentine’s Day via a social media campaign, created by Cheil UK, called #LoveNote. In the run-up to Valentine’s Day, Samsung is asking its followers across its social media channels to email SamsungLoveNotes@gmail.com with their Valentine’s message for that someone special and that person’s Twitter […]

Cheil creates a new TVC for Samsung’s Galaxy Tab S to highlight its super-rich and colourful AMOLED display

Cheil creates a new TVC for Samsung’s Galaxy Tab S to highlight its super-rich and colourful AMOLED display

In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new TVC aimed to show how the device makes vision redefined. Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority […]

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]

Global Digital Content Spend Rockets to $57 Billion in 2013

Global Digital Content Spend Rockets to $57 Billion in 2013

IHS, the leading global source of information, insight, and analytics, and App Annie, the worldwide leader in app store analytics, app rankings, and market intelligence, unveiled a joint report detailing key trends in the digital content market in 2013. The report includes insights into the digital music, digital movies, digital games and mobile apps markets. […]

The O2 invites visitors to create shareable GIFs in photo booth

The O2 invites visitors to create shareable GIFs in photo booth

 The O2 has unveiled a photo booth at its London arena which it hopes will make events more shareable across social media. Created out of a partnership with R/GA London, the photo booth takes multiple shots of fans and produces a unique, highly shareable, animation. Each animation is instantly sent to fans’ mobiles to be […]