Hanes Brands UK is bringing renewed energy to Champion Innerwear in the UK by launching a brand-new content led digital campaign that encourages people to bring out the ‘Champion inside’. Riding on the popularity of Champion outerwear and the rise of streetwear in the UK, this new Champion innerwear social and influencer activity is set […]
As Rugby World Cup 2019 kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of how we bring Priceless to life all over the world,” said Raja Rajamannar, Mastercard Chief Marketing […]
There’s been a lot of talk in the media about how more and more businesses are looking to recruit in-house designers, with ‘for’ and ‘against’ arguments debating this approach over hiring the services of external agencies. But rather than choosing between the two, perhaps the route to the greatest creative output lies in combining the […]
Paddy Power have teased a brand-new social series ahead of the Rugby World Cup in Japan. The teaser trailer for ‘Japan Slam’ features WWE star Sheamus, who appears in the bookmakers’ latest web series, alongside a cast of other famous faces. Former rugby union star Donncha O’Callaghan and Ruby Walsh join Sheamus in the star-studded line-up […]
Mumbai Mirror, the city’s favourite compact newspaper and 2nd most read publication in Mum bai, celebrates the rich social, cultural and political history of the Maximum City with the launch of a unique video-series that is aptly titled ‘Mumbai Mirrored’. Encapsulating the mesmerizing journey of the city from 7 islands to Bombay, and then to […]
Beano Studios have unveiled a unique and bespoke piece of street art in the window of their London Fleet Street offices created by one of their licensees; the mysterious and anonymous graffiti artist known as Sleek. The Scottish based artist, whose identity is a closely guarded secret, produces his original artworks, limited editions and merchandise […]
Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years. Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination introduces guests to […]
Independent behaviour change agency, 23red, has worked with sustainability experts WRAP, to develop and launch Stand Up For Food month; – a dedicated month of action within the Guardians of Grub campaign to help reduce the amount of food wasted within the UK hospitality sector. Throughout September, the UK’s busiest bars, pubs, restaurants, hotels, cafes, […]
Hendrick’s Gin and creative agency, Space, announce the launch of their third portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life, as portrayed in the brand’s latest ‘Escape’ advertising campaign. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to Escape the Conventional and Embrace the […]
Domino’s, one of the UK’s favourite pizza, is delivering a unique take on London Fashion Week, by releasing a limited-edition fashion collection in partnership with luxury streetwear designer, Liam Hodges. An extension of the A/W19 trend for duvet coats, the new collection takes its inspiration from the world of high-end fashion, where comfort meets fun. […]