Award-winning Malnutrition Labels Campaign Lands in London
Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain’s favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film (LINK) captures the campaign’s innovative approach to […]
Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]
Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new managing director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as CEO in October last year. In her new role Katie will sit on the Exec Management […]
The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand […]
TUI, the largest global travel and leisure company, has today launched its first Christmas campaign complete with Elves, Santa and sunshine. Created in partnership with Leo Burnett, the advert will first air during prime-time TV slots on ITV Breakfast during ‘Good Morning Britain’ at 06:55am (30-second edit) and 07:20am (60-second edit) as well as on […]
People Like Us, the award-winning not-for-profit, proudly introduces its newly formed working board, a powerhouse of industry leaders committed to advancing diversity and inclusion in the fields of journalism, PR, and marketing. The board will be co-chaired by co-founder Sheeraz Gulsher and Tobi Ruth Adebekun, a talented member of the regional Netflix communications team and […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
Independent Spirits Brand Design Agency Knockout creates a new brand world In the 1990s, Bacardi Breezer reigned supreme as one of the original Ready-to-Drinks (RTDs). Playfully premixed and bursting with fruit flavour, it became an iconic drink of the times, launching worldwide with immediate success. With the modern RTD renaissance in full effect, the brand, now simply […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Independent, creative and strategy agency The Distillery Project (TDP) has launched a creative campaign to support Good Crunch™, Dole Packaged Foods’ new purpose-led brand of nutritious, sustainably made dried fruit snacks. The product is available in three options—Pineapple Bites Original, Pineapple Bites with Chili, and Banana Bites Original—and delivers on what the name suggests: It’s a satisfying snack […]
