Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in […]
Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]
Over the years, Olympic Games logos have ranged from interesting to downright bizarre (and the mascots are an entirely different conversation altogether). In launching what is certainly a fitting logo and slogan for the L.A. 2024 Olympic Games bid, Los Angeles mayor Eric Garcetti was backed by more than 100 Olympians and Paralympians, celebrating the […]
Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]
People are at their best when they’re free to pursue their ideas in their own way. That’s why Dropbox is designed to empower people to work from anywhere, with anyone, using whatever type of file and device they want. Dropbox and 72andSunny unveiled a new campaign — Dropbox’s first major brand effort — that celebrates […]
The latest spot from Carl’s Jr. and 72andSunny titled “Winning Combination,” finally answers the question, what’s the official breakfast of champions? The agency tapped UFC Champion Ronda Rousey to introduce the all-new Cinnamon Swirl French Toast Breakfast Sandwich, a knockout meal featuring breakfast favorites eggs and meat, sandwiched between two sweet, delicious Cinnamon Swirl French […]
New spot highlights how Easy Mode helps you learn your way around the phone. Vintage is great, but not when it comes to smartphones. 72andSunny present the new spot for Samsung’s Galaxy S4, Brothers, which highlights how ‘Easy Mode’ helps you learn your way around the Galaxy S4, by making everything you need quick to […]