Heineken and Rothco give rugby fans a unique new way to enjoy the game by opening up their bespoke online Rugby Club

Heineken and Rothco give rugby fans a unique new way to enjoy the game by opening up their bespoke online Rugby Club

In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]

Taxi Studio creates striking Limited Edition packs for Carlsberg Export

Taxi Studio creates striking Limited Edition packs for Carlsberg Export

Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]

Carling Launches £5,000 Holiday Getaway Promotion

Carling Launches £5,000 Holiday Getaway Promotion

Carling announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes. The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book […]

TJ Miller and Shock Top’s mascot Wedgehead Review Top Super Bowl Ads

TJ Miller and Shock Top’s mascot Wedgehead Review Top Super Bowl Ads

So the Denver Broncos won the Big Game, but which brand stole the show in February 7’s Super Bowl showdown? Surely by now you have seen a plethora of articles reviewing the various ads aired on the big stage. But here is one with a difference… Comedian and actor T.J. Miller (HBO’s Silicon Valley; Marvel’s Deadpool) reviewed […]

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]

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