New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

Santander Bank have unveiled their new campaign in the US, created by global creative agency Arnold Worldwide. Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ with two new spots, ‘Pony’ and ‘Butter,’ these spots are rooted in findings that people are complacent with their banks because they actually expect to be slighted.  “Banking with Santander […]

Cleveland Browns’ Baker Mayfield stars in Progressive’s new campaign by Arnold Worldwide

Cleveland Browns’ Baker Mayfield stars in Progressive’s new campaign by Arnold Worldwide

Leading insurance provider Progressive, and Arnold Worldwide have unveiled a new campaign featuring record-setting Cleveland Browns quarterback Baker Mayfield, for a new interpretation of an athlete-brand partnership. As part of the holistic marketing partnership, Mayfield and his new wife, Emily Wilkinson, will become the newest members of Progressive’s acclaimed “network” of marketing campaigns and characters […]

23andMe Launches First TV Campaign

23andMe, the leading personal genetics company, today launched Portraits of Health, the company’s first television advertising campaign. The campaign focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign will also build brand awareness for 23andMe. The campaign, features people discussing their real 23andMe […]