Two of the Biggest Names in Basketball Check in as Hotel Pros in Their First-Ever Spots for a Travel Brand As the Official Travel Partner of the NBA, Hotels.com unveiled today a campaign spotlighting the ultimate road warriors — NBA players — who spend half of the season traveling and staying in hotel rooms. The campaign, […]
Cancer has never been cured as much as it is today, yet when we think about cancer, we immediately think of death. Few of us are aware of the incredible progress that has been made in curing this disease. Today, 66%1 of cancers can be healed, and science has made more progress in the last […]
A recent digital campaign for the Audi Q4 Sportback e-tron led to a doubling of CTR while also avoiding CO2 emissions compared to conventional technology Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s innovative adaptive streaming technology used in a digital display and VOD […]
Sun-Maid raisins are “breaking up” with fruitcake just in time for the 2023 holiday season, the Sun-Maid Growers of California recently announced. The decision to split with the holiday dessert many people love to hate—88% report an aversion to the often regifted delicacy—includes a desire to find a new dessert partner that showcases the versatility […]
Colman’s, the UK’s number one mustard brand, is reigniting its historical partnership with Norwich City FC to ‘Bring the heat’ for the Canaries’ festive fixtures. The ‘Bring the Heat’ theme celebrates the hot and spicy flavours of Colman’s English mustard and the rich local heritage of the original English mustard brand, which is still processed in […]
Fruit juice company EAGER, has launched its first outdoor advertising campaign embodying the brand’s irreverent spirit and playfulness – lifting the lid on everyday juice problems (that aren’t really problems). Inspired by insights from their ‘Extra Ordinary Survey’ – a tongue-in-cheek survey that asked juice drinkers up and down the country questions about juice, life and […]
All People All Places (APAP), a charity dedicated to helping vulnerable people overcome homelessness, has today unveiled a hard-hitting new billboard in London, filled with items essential for surviving on the streets in the harsh winter months. The billboard is the brainchild of APAP and Cogent, an independent marketing agency that counts high-profile brands among […]
Celebrating Christmas in Japan is a little different to other parts of the world. The holiday is a romantic one, deemed a pre cursor to Valentine’s Day, much less about family, more about lovers. For their 2023 Christmas campaign, condom brand SKYN gives a whole new meaning to the ‘Blind Date’ – a romantic meeting […]
Developed by AlmapBBDO, the film, set to “I’ll Be There”, by the Jackson 5, invites people to “Make Your Love Present” and fully experience everyday life In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines – has a direct impact on […]
Campaign from Jung von Matt shows feats of athleticism from ‘invisible’ heroes A powerful new campaign from McDonald’s Germany and Jung von Matt SPORTS advocates for greater visibility in para sports, by portraying “invisible” feats of athleticism. In the spot, “We the (in)visible,” athletes in various disciplines such as wheelchair basketball, Para swimming, or Para athletics […]