Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]
Innovative branding powerhouse Monroe, renowned for its distinctive approach to heart-driven branding, unveils a transformative step in its own journey. Today, Monroe proudly announces its refreshed brand identity, accompanied by a revitalised website and an intriguing campaign film that mirrors its core values and the challenges it addresses. From its inception, Monroe has been synonymous […]
HUMEN, the mental health charity leading a movement to improve and maintain men’s mental health, and to change the face of what it means to be a man, launches the campaign as part of Men’s Health Month. It also comes ahead of The HUMEN Space 1:1 project. This new venture will allow the charity to […]
Deezer’s new quirky ad shows that music infectious energy simply can’t be contained The new Deezer comes to life in a bold, fresh and quirky ad by BETC Deezer has unveiled its new brand campaign in France, created with ad agency BETC Paris. The campaign brings Deezer’s new brand signature to life: Live the Music […]
Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry. Research has […]
The High Seas Alliance campaign aims to persuade the British government to urgently sign and ratify the High Seas Treaty into law. The Treaty will help make it possible to protect 30% of the Ocean through MPAs by 2030 and bring other protections to the high seas. The poster, created by Creative Coalition, shows an […]
Marrakech will never stop shining The Moroccan National Tourism Office and BETC Paris remind the whole world As long as the sun rises, Marrakech will shine. For BETC Paris, as for the Moroccan people, there has never been any doubt. But while on the evening of September 8, an earthquake of a rare intensity struck […]
The North Face Launches “Face The North Face (直面北面)” Campaign with FRED & FARID Shanghai to Embrace the Winter Season The iconic outdoor brand, The North Face, has unveiled its latest campaign, “Face The North Face (直面北面)”, crafted in collaboration with FRED & FARID Shanghai. This initiative transcends conventional brand outreach, targeting not only the […]
People for the Ethical Treatment of Animals (PETA) has unveiled a poignant animated film that calls for a new Christmas tradition – one that excludes the killing of turkeys – created by creative agency House 337. “Kill the tradition, not a turkey” sees Tessa the Turkey, voiced by acclaimed actor Jane Horrocks, taking centre stage […]
Cinematic new spot for Nike Winter Clothes Collection celebrates innovation in warmth from Wieden+Kennedy and HAMLET Today, Nike in China launched a new awareness campaign to highlight the “More Than Warmth” benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is […]