The campaign platform “A bank like Switzerland” demonstrates the bank’s strong ties to Swiss culture and the typical Swiss values that are put into practice, thus turning the country’s strengths into those of the bank. The platform unites all people in Switzerland, conveys strength and consistency, makes people proud of its cultural character, and allows […]
Following the launch of the new brand platform “Beyond Techspectations” through a back-to-school campaign in August, Currys is taking humour to the next level in its latest set of brand films. Created by AMV BBDO, “Beyond Techspectations” aims to showcase how Currys consistently goes the extra mile to deliver the best expertise and tech knowledge […]
The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible. The&Partnership and Toyota have launched a new campaign and brand platform celebrating the small steps we can all take to move society forward, that seeks […]
Emissions from fossil fuels are deeply embedded in every aspect of our daily lives. In a new campaign, the Swedish energy company Vattenfall illustrates the pervasive grip of fossil fuels on our society through innovative visual techniques. Fossil fuels leave their mark on every facet of modern life, including unexpected areas we might not even […]
ByAmazon, the own-brand grocery offering from Amazon, is tempting tastebuds and challenging preconceptions of the brand’s food credentials in a light-hearted new campaign developed by independent creative agency Red Brick Road. The campaign introduces the brand line ‘Food too, who knew?’ letting shoppers know that the Amazon they rely on every day is now – […]
In the latest campaign by AMV BBDO, the Dragon’s Den investor brings her knowledge on how small businesses can control costs and stay on top of budgeting Dragon’s Den investor Deborah Meaden, one of Britain’s best-known entrepreneurs, is joining forces with Albert Einstein in a new campaign for Smart Energy GB to drive awareness of […]
Convenience store chain Cumberland Farms is harnessing the power of good, old fashioned, New England sarcasm in its latest project by advertising agency Colossus. Cumby’s, as locals refer to the chain, is New England-based and has more than 500 locations in the region as well as New York and Florida. The campaign, which launches in […]
DLMDD, the creative sound branding agency, has crafted the new sonic logo for Tetley, which launches today as part of their new radio ad campaign. Its new mnemonic has been created to reflect the Tetley’s comforting, confident, simple and harmonious brand qualities, with the main melody featuring teaspoons ringing off the side of a teacup, […]
For cyber criminals, identity is the most vulnerable point of exploitable access. And for businesses, the identity of every employee represents a potential threat to the organization’s most precious secrets. Boston agency, Colossus, explores these themes in a fantastical new campaign for client CyberArk. Cyberark, with offices in 15 countries, is a publicly traded information security company specializing in […]
Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness Synchrony, working closely with The Many, today unveils the latest chapter of the ongoing CareCredit “I Can” campaign. The campaign aims to eliminate barriers related to the ‘cost of care,’ shifting the focus from merely addressing immediate needs to fostering aspirational visions for […]
