CTV’S UNSTOPPABLE RISE: NEW STUDY BY SHOWHEROES GROUP AND KINESSO REVEALS KEY TRENDS IN VIDEO AD ENGAGEMENT ACROSS EUROPE

CTV’S UNSTOPPABLE RISE: NEW STUDY BY SHOWHEROES GROUP AND KINESSO REVEALS KEY TRENDS IN VIDEO AD ENGAGEMENT ACROSS EUROPE

ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

In conjunction with Lumen, TVision set to expand its panel to the United Kingdom

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]