Annual Day of Popevka to honor culture and language declared for 28th of November Celebrating the Međimurje culture and language, Marodi, a pasta producer from Northern Croatia, created The Story That Counts campaign to contribute to the preservation of folk songs. The company released a limited collection of five books, each containing alphabet pastas that spell out the verse of a […]
Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores. To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for […]
Grey’s Work for the #1 Ecuadorian Rice Brand Nods to Willy Wonka’s Golden Ticket Experience in a Surround-Sound Competition Arroz Super Extra, the #1 Ecuadorian rice brand and the official rice of international brands such as KFC and American Deli, bets on competitive spirit to distinguish itself among its contenders. The promotional campaign, El Grano […]
The #1 Mexican import beer brand in the U.S. reunites with small businesses to infuse authenticity into Cinco de Mayo celebrations As the beer born in Mexico nearly 100 years ago, Modelo is bringing back its “Cinco Auténtico™” campaign to spotlight Mexican traditions, artistry and culture, and help fans authentically celebrate Cinco de Mayo. Fans can “Cinco Auténtico” with […]
To demonstrate the brand’s leading position in the industry-disrupting evolution of the mechanical key, access management innovator ABLOY’s campaign flirts with the imagery of beloved heist films – while challenging the very existence of the genre. Finland-based locking and access management brand ABLOY has launched a brand film campaign to highlight the digitalisation of the […]
Finland may be one of the most equal countries in the world, ranking among the best in gender equality and equal pay. But the Romani minority still face open racism and experience discriminatory recruitment, despite their descent have lived in Finland for hundreds of years. In recent decades more Romani people are holding degrees and […]
Morten V. Frederiksen to become President
Following three years of growth and creative success, Grey Health&Wellness is expanding outside of North America with the launch of Grey Health & Wellness EMEA. Grey Health&Wellness EMEA is led by Morten V. Frederiksen, President who has a long and impressive track record launching and growing health and wellness brands throughout EMEA. Since he has […]
Visco Will Join the Creative Leadership Team of OpenX from WPP
Grey has announced the appointment of creative leader Laura Visco as Chief Creative Officer for global accounts. Visco will also join the creative leadership team of OpenX from WPP, the company’s bespoke new offering created for The Coca-Cola Company earlier this year. Visco joins from 72andSunny Amsterdam, where she was Executive Creative Director and has relocated to […]
PRINGLES Launches New Mind Popping Campaign
Laura Jordan Bambach, Chief Creative Officer at Grey, has been promoted to the position of President & CCO, putting a creative leader directly at the helm of the studio in London and in a key role within the network. Laura, who joined Grey less than a year ago, will help deliver exceptional creative innovation to […]