Leading travel media brand, Lonely Planet, and Ford Motor have joined forces to celebrate the debut of the all-new 2020 Ford Explorer. In a three-month, multi-platform collaboration beginning late-October 2019, Lonely Planet will feature a series of custom travel content, created specifically for this partnership, across its online ecosystem and will also launch large-scale out-of-home […]
Kia Motors has teamed up with Innocean, Sydney/Seoul-based production company Calltime, and production service company Flatpack for a cinematic follow-up to last year’s epic UEFA Europa League partnership. In a continuation of 2018’s tribute to Europe’s dedicated football fans, the new spot captures commitment to the sport in a number of locations and a variety […]
Newly launched NYC agency SMALL launch PUBLIC vs PRIVATE, an online and social campaign which launches the global Samsonite x Diesel special edition collaboration on a collection of semi-transparent, highly detailed luggage appealing to the new generation of modern travellers and business commuters. The film perfectly marries up with the creative idea: that we live in a […]
M&C Saatchi has collaborated with University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female, from inner city schools. Carbon Academy selected six young women who have been paired with six female mentors at the agency, kicking off the training programme in January this year. […]
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]
River Island announced the latest kidswear collaboration with TV star and personality Samantha Faiers for an exclusive edit. The 30-piece collection will launch this October half term offering trend-led separates for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. With a nod to the party season, […]
Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]
Boston sneaker company, YORK Athletics Mfg., has long been committed to motivating and celebrating the everyday fighter on their journey to carve out their own path in life. Bringing this message to life, the brand teamed up with World Champion gymnast and advocate Aly Raisman, who is also a Needham native, for the second phase of its “Worth the Fight” campaign, which encourages […]
What if while you drove your 335cv SUV you could also stay up to date on the leading news stories in your country? That’s exactly what Ford is offering with the arrival of the New Edge ST in Brazil. The New Edge ST is the perfect car for senior executives who value their time and […]
Leading insurance provider Progressive, and Arnold Worldwide have unveiled a new campaign featuring record-setting Cleveland Browns quarterback Baker Mayfield, for a new interpretation of an athlete-brand partnership. As part of the holistic marketing partnership, Mayfield and his new wife, Emily Wilkinson, will become the newest members of Progressive’s acclaimed “network” of marketing campaigns and characters […]